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Web 2.0: conceptual foundations and marketing issues
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The article was published on 2016-01-01 and is currently open access. It has received 153 citations till now. The article focuses on the topics: Marketing research & Marketing management.read more
Citations
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Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems
TL;DR: In this paper, the conceptual similarities and differences of entrepreneurial ecosystems relative to, for instance, clusters, knowledge clusters, regional systems of innovation, and "innovative milieus" remain unclear.
Journal ArticleDOI
Adapting to the Internet Trends in Travelers’ Use of the Web for Trip Planning
TL;DR: In this article, a series of national surveys conducted over the past 6 years (2007-2012) is used to assess how travelers have adapted to the Internet over time. And the results point to a number of key trends in travelers' use of the Internet and suggest that there is a growing "bifurcation" between traditional online travelers, that is, those who use the Internet for standard travel products and those who are beginning to adopt alternative channels and products in search of deeper and more authentic experiences.
Journal ArticleDOI
Development of Social Media Strategies in Tourism Destination
TL;DR: In this article, the authors define the tourism destinations and characterizes the social media and communications in tourism, and summarize the main characteristics of social media with implication to destination communication strategy and deal with changes in visitors' behavior affecting the destination marketing.
Journal ArticleDOI
The role of digital channels in industrial marketing communications
TL;DR: In this article, an empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC) and finds that firms use DMC to enhance customer relationship communications, support sales and create awareness.
Journal ArticleDOI
Social commerce development in emerging markets
TL;DR: The findings show the importance of governing form factors such as mobile system in the development of social commerce in emerging markets and familiarity and trust play a major role in mediating exchange between sellers and buyers and its positive effects in buyers’ perceived usefulness of each social commerce platform.
References
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Journal ArticleDOI
Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems
TL;DR: In this paper, the conceptual similarities and differences of entrepreneurial ecosystems relative to, for instance, clusters, knowledge clusters, regional systems of innovation, and "innovative milieus" remain unclear.
Journal ArticleDOI
Adapting to the Internet Trends in Travelers’ Use of the Web for Trip Planning
TL;DR: In this article, a series of national surveys conducted over the past 6 years (2007-2012) is used to assess how travelers have adapted to the Internet over time. And the results point to a number of key trends in travelers' use of the Internet and suggest that there is a growing "bifurcation" between traditional online travelers, that is, those who use the Internet for standard travel products and those who are beginning to adopt alternative channels and products in search of deeper and more authentic experiences.
Journal ArticleDOI
Development of Social Media Strategies in Tourism Destination
TL;DR: In this article, the authors define the tourism destinations and characterizes the social media and communications in tourism, and summarize the main characteristics of social media with implication to destination communication strategy and deal with changes in visitors' behavior affecting the destination marketing.
Journal ArticleDOI
The role of digital channels in industrial marketing communications
TL;DR: In this article, an empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC) and finds that firms use DMC to enhance customer relationship communications, support sales and create awareness.
Journal ArticleDOI
Social commerce development in emerging markets
TL;DR: The findings show the importance of governing form factors such as mobile system in the development of social commerce in emerging markets and familiarity and trust play a major role in mediating exchange between sellers and buyers and its positive effects in buyers’ perceived usefulness of each social commerce platform.