Journal ArticleDOI
Website Statistics 2.0: Using Google Analytics to Measure Library Website Effectiveness
TLDR
Libraries should concentrate on setting specific goals for the website, and then create measurable definitions of these goals by defining supporting website user actions and combine these custom (micro) measures with common e-commerce (macro) website metrics for a more nuanced and effective approach to measuring website effectiveness.Abstract:
Measuring effectiveness in library websites has historically focused on tracking crude effectiveness measures, usually in terms of hits or visits. Libraries are served poorly through this approach, as websites represent a unique and increasingly important aspect of the organization and should require more specific and custom measures of effectiveness. Libraries should instead concentrate on setting specific goals for the website, and then create measurable definitions of these goals by defining supporting website user actions and combine these custom (micro) measures with common e-commerce (macro) website metrics for a more nuanced and effective approach to measuring website effectiveness. Tools for creating and tracking these kinds of metrics have historically been out of reach for organizations like libraries due to high pricing levels. The 2005 release of Google's free analytics tool has created an accessible arena where libraries can effectively create and measure micro Key Performance Indicators and macro Key Performance Indicators, track their goal conversions, and monetize their sites to gain a professionally-generated, commercial analytics view of the effectiveness of the website.read more
Citations
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Journal ArticleDOI
The Suitability of Web Analytics Key Performance Indicators in the Academic Library Environment
TL;DR: This article discusses how commercial web metrics might be adapted for use in academic libraries and major key performance indicators used in the commercial sector are reviewed in the academic library context.
Journal ArticleDOI
Evaluating information seeking and use in the changing virtual world: the emerging role of Google Analytics
TL;DR: Google Analytics, which generates statistics about a website's traffic and traffic sources, is evaluated as a possible replacement; something which might plug the user knowledge gap which is worryingly opening up, or maybe even, put us in a better position overall.
Journal ArticleDOI
Has Web 2.0 revitalized informal learning? The relationship between Web 2.0 and informal learning
Donggil Song,J. Lee +1 more
TL;DR: The results showed that current informal learning websites have moderately adopted the most heavily promoted features of Web 2.0, and a positive relationship between Web 1.0 features and informal learning website ratings was found.
Journal ArticleDOI
Web traffic and organization performance measures: Relationships and data sources examined
Liwen Vaughan,Rongbin Yang +1 more
TL;DR: Significant correlations between Web traffic data and organizational performance measures, specifically academic quality for universities and financial variables for businesses are found.
Journal ArticleDOI
Digital Storytelling in Cultural Heritage: Audience Engagement in the Interactive Documentary New Life
TL;DR: In this article, the authors explored the adopted ways of the interactive documentary users to engage with the storytelling, the depth to which they were involved along with the most popular sections/traffic sources and the differences between the first launch period and latest years were investigated.