Book ChapterDOI
What is communication science
Charles R. Berger,Michael E. Roloff,David R. Roskos-Ewoldsen +2 more
- pp 3-20
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The article was published on 2010-01-01. It has received 47 citations till now.read more
Citations
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Journal ArticleDOI
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
TL;DR: This paper provided a longitudinal content analysis of advertising research articles in 17 top-tier advertising, marketing, and communication journals published over the past 30 years (1980-2010, n = 926).
Journal ArticleDOI
The Affect Effect of Political Satire: Sarcastic Humor, Negative Emotions, and Political Participation
Hoon Lee,Nojin Kwak +1 more
TL;DR: This paper proposed a mediation model wherein negative emotions serve as a second O. The model suggests avenues for exploring the role of emerging media genres that are presumably less enlightening yet are more emotionally provocative.
Journal ArticleDOI
Contributing to Theory and Knowledge in Quantitative Communication Science
TL;DR: This article propose a framework for understanding how quantitative researchers typically seek to contribute to theory and generalizable knowledge in communication, noting some of the strengths and weaknesses of the various approaches typically used.
Journal ArticleDOI
Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model
TL;DR: This article explores the venerable diffusion of innovations model and how changing technologies impact its applications and generalizations viewed as “products” of the model, and develops a more complex understanding of the diffusion process.
Journal ArticleDOI
Increasing clarity where it is needed most: articulating and evaluating theoretical contributions
TL;DR: In this paper, the authors encourage communication scholars to be more explicit in detailing the nature of their theoretical pursuits and to utilize with greater frequency established criteria for the assessment of theory, which will foster more reasoned debate between scholars, produce better informed judgments concerning publication worthiness, allow weaker work to be discarded with less error, and provide an efficient means for the building of stronger, cogent lines of research.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Book
The Structure of Scientific Revolutions
TL;DR: The Structure of Scientific Revolutions as discussed by the authors is a seminal work in the history of science and philosophy of science, and it has been widely cited as a major source of inspiration for the present generation of scientists.
Book
A Theory of Cognitive Dissonance
TL;DR: Cognitive dissonance theory links actions and attitudes as discussed by the authors, which holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition that the person holds.
Journal ArticleDOI
Social learning theory
TL;DR: In this article, an exploración de the avances contemporaneos en la teoria del aprendizaje social, con especial enfasis en los importantes roles que cumplen los procesos cognitivos, indirectos, and autoregulatorios.
Book
Social Foundations of Thought and Action: A Social Cognitive Theory
TL;DR: In this paper, models of Human Nature and Casualty are used to model human nature and human health, and a set of self-regulatory mechanisms are proposed. But they do not consider the role of cognitive regulators.