Journal ArticleDOI
Who doesn't read online consumer reviews, and why?
TLDR
The authors found that 17.6% of consumers had never looked at an online consumer review (OCR) in the past 12 months and found that non-users tended to be male, older, less educated, less digitally literate, less extraverted, open, and neurotic.About:
This article is published in Personality and Individual Differences.The article was published on 2021-09-01. It has received 3 citations till now. The article focuses on the topics: Psychographic & Preference.read more
Citations
More filters
Journal ArticleDOI
The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review
Hoang T. Le,Sann Hee Ryu +1 more
TL;DR: In this paper , an electronic word-of-mouth (eWOM) adoption model (EAM) that incorporates source evaluation attributes (information quality, major influence and source credibility), trust in eWOM, and booking intention and investigate the moderation of negative reviews from vloggers on relationships in the EAM was built.
Journal ArticleDOI
Impact of emotional intensity of negative word-of-mouth on perceived helpfulness in social media
Chun-Hsing Chen,Depeng Zhang +1 more
TL;DR: In this paper , the authors investigated the effect of emotional intensity of negative word-of-mouth on consumers' perceived helpfulness and found that consumers' self-construal moderates the effects of negative emotion on altruistic motive attributions.
References
More filters
Perceived Usefulness, Perceived Ease of Use, and User
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI
A very brief measure of the Big-Five personality domains
TL;DR: In this paper, a 10-item measure of the Big-Five personality dimensions is proposed for situations where very short measures are needed, personality is not the primary topic of interest, or researchers can tolerate the somewhat diminished psychometric properties associated with very brief measures.
Related Papers (5)
Is non-variety boring? The perception of consumers who incorporate variety or non-variety in their consumer choices
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
Wendy W. Moe,David A. Schweidel +1 more