Does age influence consumer attitudes towards airliens?
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Age significantly influences consumer attitudes towards various products and services, including airlines. Studies highlight that age is a crucial factor impacting consumer behavior and attitudes . Research indicates that older consumers tend to show more interest in TV advertisements compared to younger generations, emphasizing the importance of considering different age groups in marketing strategies . Furthermore, the relationship between age and attitudes towards online advertising has been explored, indicating that age plays a role in shaping consumer perceptions of online ads . Additionally, the impact of perceived brand age on consumer attitudes towards new products has been studied, showing that older brands can be equally successful as newer ones, depending on various factors . Therefore, age is a significant determinant of consumer attitudes towards airlines and other products/services.
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07 Jan 2020 8 Citations | The provided paper does not mention anything about consumer attitudes towards airlines. |
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