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How do eco-friendly products and services influence the self-image of consumers?

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Eco-friendly products and services significantly impact the self-image of consumers. Consumers, especially Generation Z, are increasingly concerned about environmental issues and prefer eco-friendly options, willing to pay premium prices for them . Studies show that consumers' green self-identity influences their perceptions of green businesses and generates a positive feeling when patronizing eco-friendly establishments, ultimately affecting their willingness to pay . Additionally, eco-friendly packaging plays a crucial role in shaping consumer behavior, with factors like environmental responsibility, knowledge, attitudes, and message framing influencing consumers' intentions towards eco-friendly products . Furthermore, the legitimacy of green brands and biospheric value orientation perceived by customers positively impact trust in eco-friendly products and services, influencing consumers' eco-friendly behavior .

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Open access•Proceedings Article•DOI Apparel Manufacturers’ Influence on Consumers With Green Apparel and Eco-Label Mushfika Tasnim Mica, Dawn Michaelson - Show less +1 more 23 Sep 2022	Apparel manufacturers influence consumers' self-image through green apparel choices, reflecting environmental concerns and sustainability values, shaping consumer perceptions and behaviors positively towards eco-friendly products.
Journal Article•DOI Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery: a mediation approach Xiaohua Chen, Timothy J. Lee - Show less +1 more 16 Jun 2022-International Journal of Contemporary Hospitality Management 3 Citations	Green brand legitimacy and biospheric value positively impact trust in eco-friendly brands, influencing consumers' self-identity through perceived psychological and environmental benefits, ultimately promoting eco-friendly behavior in online food delivery.
Journal Article•DOI Consumers' preference for eco-friendly packaged products: pride vs guilt appeal Anwar Sadat Shimul, Isaac Cheah - Show less +1 more 10 Oct 2022-Marketing Intelligence & Planning 1 Citations	Eco-friendly packaging can influence consumers' self-image through pride or guilt appeals, impacting their environmental responsibility, attitudes, and intentions towards sustainable consumption.
Open access•Journal Article•DOI The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants Patcharaporn Mahasuweerachai, Chompoonut Suttikun - Show less +1 more 24 Aug 2022-Sustainability 5 Citations	Green self-identity positively influences consumers' perceptions of eco-friendly businesses, leading to a warm glow feeling and increased willingness to purchase eco-friendly products and services.
Open access•Journal Article•DOI Consumer Perception towards Eco-Friendly Products: A Quantitative Study 01 Jan 2023-Journal of Informatics Education and Research	Consumer perception of eco-friendly products is influenced by their belief in the products' positive impact on the environment and health, leading to a potential enhancement of their self-image.

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