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How do the preferences of grade 12 students influence the pricing strategies of online retailers? 


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The preferences of grade 12 students have a significant influence on the pricing strategies of online retailers. Students' perceptions of e-shopping and their motivations for online shopping, such as convenience, time-saving, and price, play a crucial role in shaping the pricing strategies of online retailers . Additionally, the characteristics of online shopping channels, such as lower pricing and a more regulated industry, are advantageous for online retailers compared to offline channels . The preference between online and offline purchases, as well as switching costs, also impact the pricing strategies of retailers . Furthermore, the behavior of heterogeneous consumers, including myopic and strategic consumers, affects the optimal pricing strategies of online and offline retailers . Overall, online retailers need to consider the preferences and behaviors of grade 12 students when determining their pricing strategies to attract and retain this important consumer segment.

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Open accessJournal ArticleDOI
Hao Li, Ting Peng 
07 Sep 2020-IEEE Access
5 Citations
The provided paper does not discuss the preferences of grade 12 students or their influence on the pricing strategies of online retailers. The paper focuses on the pricing strategies of online and offline retailers in the perishable goods retail market.
The provided paper does not mention anything about the preferences of grade 12 students or their influence on pricing strategies of online retailers. The paper focuses on the influence of price strategies and visual merchandising on online purchasing decisions of students at Majalengka University.
The provided paper does not mention anything about the preferences of grade 12 students or their influence on the pricing strategies of online retailers. The paper focuses on the impact of preference between online and offline purchase and switching costs on the pricing strategies of retailers.
Open accessProceedings ArticleDOI
Xingqi Ji, Peng Jiang, Mingbo Sun 
01 Jan 2022
The provided paper does not mention anything about the preferences of grade 12 students or how they influence the pricing strategies of online retailers. The paper focuses on factors such as consumer behavior, market conditions, and characteristics of goods that influence online pricing strategies.
The provided paper does not mention the preferences of grade 12 students or their influence on the pricing strategies of online retailers.

Related Questions

What are the key factors that influence students' preference for online shopping?5 answersThe key factors that influence students' preference for online shopping are brand recognition, web-interface design, demographics, lifestyle, pocket money, trends, product quality, convenience, information quality, consumer trust, attitude, perceived usefulness, hedonic incentive, and website design. These factors have been found to significantly impact students' online shopping behavior and purchasing decisions. Factors such as brand recognition, web-interface design, and consumer age have been identified as particularly influential in shaping consumer behavior. Lifestyle, pocket money, and trends also play a role in influencing students' online shopping behavior. Additionally, factors like product quality, convenience, information quality, and consumer trust have been found to be important in students' purchasing decisions at online stores. Attitude, perceived usefulness, and website design have also been identified as significant factors in shaping students' attitudes towards online shopping. These findings provide valuable insights for businesses and marketers to better understand and cater to the preferences and needs of student consumers in the online shopping market.
What are the effects of online advertising on the selling preference of grade 12 students?5 answersOnline advertising has been found to have an impact on the selling preference of grade 12 students. Research conducted on university students in the Seoul metropolitan area showed that students with low self-searching tendencies responded more positively to online advertisements that emphasized product characteristics, while students with high self-searching tendencies responded more positively to advertisements that emphasized images. Additionally, the placement and size of online advertisements can influence the attention paid by internet users, which in turn may affect their purchase decisions. First impressions of a website, including the presence of pop-ups, pop-unders, and banner ads, can also shape consumers' attitudes and loyalties. Therefore, online advertising can play a role in influencing the selling preference of grade 12 students, depending on factors such as their self-searching tendencies and the design and placement of the advertisements.
What are the different pricing strategies that can be used for students?5 answersThere are several pricing strategies that can be used for students. One strategy is to use a high listed tuition price, coupled with widespread institutional aid awards that are framed in a way that confers distinction upon the recipient. Another strategy is to implement a microsimulation game that allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. Additionally, computer-assisted instructional programs can be used to teach pricing strategies, providing students with a variety of modules to understand concepts, issues, and problems in establishing prices. Furthermore, a classroom experiment can be conducted where students explore pricing strategies available to a monopolist, allowing them to discover the profit-maximizing price and quantity through economic principles. These different strategies aim to engage students, improve their understanding of pricing concepts, and develop their decision-making skills.
Ratings online shop among grade 12 student in the Philippines?5 answersOnline shopping is becoming popular among grade 12 students in the Philippines, particularly among those who are knowledgeable about it. Female students tend to shop online more than male students. However, younger students are more hesitant to buy online due to financial constraints and perceived risks. The most recommended products for online shops among student users are fashion and shoes. It is important for institutions to pay attention to course design and provide both asynchronous and synchronous sessions for online learning. Students generally find the course material in online learning fascinating and relevant for the future, despite being dissatisfied with the online setting. Overall, online shopping and online learning are becoming increasingly prevalent among grade 12 students in the Philippines, with both challenges and opportunities being identified in these areas.
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