Journal of Electronic Commerce in Organizations 

About: Journal of Electronic Commerce in Organizations is an academic journal published by IGI Global. The journal publishes majorly in the area(s): E-commerce & The Internet. It has an ISSN identifier of 1539-2937. Over the lifetime, 404 publications have been published receiving 7026 citations.

A Critical Review of Online Consumer Behavior: Empirical Research

Abstract: Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies.

Online consumer trust: a multi-dimensional model

Abstract: Consumer trust is widely heralded as an essential element for the success of electronic commerce, yet the concept itself is still clouded in confusion by the numerous definitions and points of view held across multiple disciplines. It is the aim of this paper to synthesise the viewpoints from across the disciplines and bring them together in a multi-dimensional trust model. It is hoped that in doing so, these broad assortment of views will highlight the true underlying nature of trust in the online environment. From these multiple disciplines, three dimensions of trust emerged: dispositional trust, institutional trust and interpersonal trust, each bringing its own influencing factors into the overall intention to trust. From this model emerged the notion that the consumer as an individual is central to the understanding of trust, and in turn that the individual’s personality and culture form the foundation for the development of trust.

An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers' Perspectives

Abstract: Based on customer cognitive, affective and conative experiences in Internet online shopping, this study, from customers’ perspectives, develops a conceptual framework for e-CRM to explain the psychological process that customers maintain a long-term exchange relationship with specific online retailer. The conceptual framework proposes a series of causal linkages among the key variables affecting customer commitment to specific online retailer, such as perceived value (as cognitive belief), satisfaction (as affective experience) and trust (as conative relationship intention). Three key exogenous variables affecting Internet online shopping experiences, such as perceived service quality, perceived product quality, and perceived price fairness, are integrated into the framework. This study empirically tested and supported a large part of the proposed framework and the causal linkages within it. The empirical results highlight some managerial implications for successfully developing and implementing a strategy for e-CRM.

Electronic Commerce Adoption Barriers in Small to Medium-Sized Enterprises (SMEs) in Developed and Developing Countries: A Cross-Country Comparison

Abstract: Today, electronic commerce (e-commerce) has been utilised as a rapid vehicle to transform the world into an information society. In the business environment, e-commerce has made considerable inroads not only into large organisations but also the small and medium-sized enterprises (SMEs). However, SMEs are not adopting e-commerce with same speed as their larger counterparts. This slow growth has been attributed to various adoption barriers, which have been well documented in numerous research studies. While several recent studies have begun examining the relationship between the perceptions of adoption barriers in developed economies, the relationship between the perceptions of these barriers has not been fully examined in developing economies. This paper examines the correlation and underlying factors of barriers to e-commerce (as perceived by SME owner/managers) in a developing economy (Indonesia). It then compares these with SME owner/manager perceptions from a developed economy (Sweden). The study showed that there are differences in the groupings and priorities of barriers to e-commerce between the two locations. Most importantly, however, was the finding that while Swedish respondents were more concerned with technical issues, the Indonesian respondents were more concerned with organisational barriers.

Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises

Abstract: This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.