How does community engagement impact a business's overall success on social media platforms?
Best insight from top research papers
Community engagement significantly impacts a business's success on social media platforms. Research has shown that appeals to community belongingness drive high user engagement. Engaging with community members on online sales platforms positively affects sellers, leading to increased sales. Moreover, community engagement plays a crucial role in value co-creation and influences behavioral components like purchase intent and actual use, contributing to a business's success. In the context of countering violent extremism, community engagement activities have been associated with a decrease in online pro-ISIS rhetoric, showcasing the effectiveness of engaging communities in addressing radicalization. Furthermore, engaging with community influencers on social media enhances brand equity and co-creation potential, offering significant business opportunities. Overall, community engagement is a key driver of success for businesses on social media platforms.
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| Papers (5) | Insight |
|---|---|
Open access•Proceedings Article 01 Jan 2016 3 Citations | Community engagement, such as gaining followers, positively influences sales for individual sellers on peer-to-peer platforms like Etsy.com, indicating a link between engagement and economic success. |
| Community engagement enhances value co-creation and influences behavioral components like purchase intent, benefiting businesses by fostering consumer loyalty and increasing product purchase likelihood on social media platforms. | |
16 Citations | Community engagement, particularly appeals to community belongingness, significantly boosts user interaction on social media for organizations, increasing likes, comments, and shares, thus enhancing their online presence and success. |
4 Citations | Not addressed in the paper. |
Open access•Dissertation 01 Jan 2014 | Community engagement with influencers positively impacts brand equity and co-creation potential on social media, enhancing a business's success by fostering collaborative relationships and increasing brand value. |
Related Questions
How does community generated content impact the engagement and retention of users on social media platforms?10 answersCommunity-generated content significantly impacts user engagement and retention on social media platforms by fostering a sense of belonging, enhancing content quality, and encouraging active participation. The introduction of financial incentives, such as paid Q&A features, has been shown to increase both the quantity and community engagement value of content, suggesting that users are motivated to produce content that is genuinely valuable to the platform community. This is further supported by the notion that the quality of social media marketing content (SMMC) is crucial for maintaining positive relationships with consumers, which in turn influences customer retention through trust, satisfaction, fairness, and mutual dependency.
Moreover, the aesthetic value of content, as explored through the distribution of beautiful images on Flickr, reveals that exposure to high-quality content can increase a user's likelihood of contributing better content themselves, although an imbalance in content quality can lead to decreased engagement. This highlights the importance of content quality in stimulating user participation and retention. Additionally, the use of community-focused language in online posts has been found to significantly increase user engagement, underscoring the role of social belongingness in fostering an active online community.
The diversity of activities and viewpoints in user-generated content (UGC) also plays a critical role in enhancing crowd participation and engagement, with visual and non-visual content both contributing to a more engaging user experience. Analytics on user-generated content can help identify the features that drive user engagement, aiding in the creation of more effective social media marketing campaigns. Systems that assess content quality and user credibility further enhance the quality of the social platform and user engagement by promoting contributions from credible users. Finally, user retention on community-based blogging platforms is associated with the centrality of users in the network and the interaction they receive, indicating that social connections and recognition are key to long-term participation.
In summary, community-generated content significantly influences user engagement and retention on social media platforms through the quality of content, the sense of community belongingness, and the diversity of user contributions, all of which contribute to a richer and more engaging user experience.
What is the current state of community engagement on social media according to Sheoran (2016)?4 answersCommunity engagement on social media is an important aspect of communication and information sharing. According to Sheoran (2016), efforts have been made to measure the levels of community engagement on social media channels, particularly in the context of disaster management. The study found that social media channels maintained by state emergency organizations in Australia have the potential to capture dispersed community knowledge on disaster management. However, there is still room for improvement in terms of utilization of these channels. The study also revealed that social media posts with images and animated maps tend to increase community engagement levels. Additionally, posts aimed at increasing situation awareness receive higher community attention compared to other posts. Overall, the current state of community engagement on social media shows promise but also highlights the need for further utilization and improvement in content strategies.
Why is community engagement important?5 answersCommunity engagement is important because it can lead to the improvement of neighborhood conditions and the reduction of harm in correctional settings. It is also crucial for enhancing participation in research, increasing access to medical studies, and improving cancer outcomes, especially for historically underrepresented populations. Additionally, community engagement is seen as a solution to the political challenges of public health governance, such as vaccine hesitancy and mistrust of public health, and can help mitigate health disparities. In the context of health research in low- and middle-income countries, community engagement strategies are essential for ethical research practices and achieving intended outcomes. Moreover, community engagement plays a vital role in the protection and renewal of industrial heritage in China, promoting the improvement of infrastructure and urban renewal.
What is the purpose of community engagement?5 answersCommunity engagement serves various purposes. It is important for the protection and renewal of China's industrial heritage, as it promotes the improvement of infrastructure and urban renewal through the participation of community residents. In the context of health equity, community engagement is critical for achieving meaningful collaborations and addressing racial/ethnic inequities in health. For COVID-19 vaccination planning, community engagement is seen as a way to address vaccine hesitancy, scientific disinformation, and mistrust of public health. In the field of biomedical research, community engagement is used to enhance participation, increase access to medical studies, and improve cancer outcomes, particularly for historically underrepresented populations. In STEM education, community engagement is important for providing learning opportunities and influencing students' STEM aspirations. Overall, community engagement plays a crucial role in improving infrastructure, addressing health disparities, promoting public health, advancing biomedical research, and enhancing educational outcomes.
Why is there a need for community engagement?5 answersCommunity engagement is important for several reasons. It enhances participation in research by increasing access and awareness of medical studies, particularly among historically underrepresented populations. It can help mitigate cancer disparities by increasing communities' knowledge of healthy behaviors, awareness of research, and trust in research. In the context of China's industrial heritage, community engagement promotes the protection and renewal of industrial heritage by involving community residents and improving the infrastructure and quality of urban renewal. For COVID-19 vaccination planning, community engagement is crucial to address vaccine hesitancy, scientific disinformation, and mistrust of public health, especially among marginalized groups. In community-engaged health and wellness research, community engagement should extend beyond specific projects and be seen as an ongoing process to build trust, partnership, and community contribution to research. In the context of first-in-human clinical trials involving xenotransplantation, community engagement is necessary to address ethical concerns, ensure equitable access, and engage underrepresented communities in decision-making.
What are the benefits of community engagement?5 answersCommunity engagement has several benefits. It can maximize the impacts of public health programs by addressing power imbalances and promoting effective implementation. It contributes to ethical global health research by respecting individuals, building trust, determining appropriate benefits, and supporting the consent process. Stakeholder engagement, including community engagement, enhances the quality, sustainability, and impact of population health research and interventions. Engaging with community partners in health research can produce meaningful benefits for study populations and improve the value of research. Additionally, engagement with key stakeholders and collaborative community needs assessments can lead to improved community health outcomes by leveraging partner resources and establishing a shared vision.