How does the vividness of a video impact the viewer's level of telepresence?
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The vividness of a video significantly influences the viewer's level of telepresence. Research indicates that higher quality images in videos, such as those in high definition, lead to increased levels of immersion and presence. Moreover, vividness plays a crucial role in generating perceptions of vividness and presence in Virtual Reality experiences, positively affecting attitudes towards ads and subsequently influencing brand attitudes and purchase intentions. Additionally, studies have shown that vivid communications have a significant impact on attitude and behavioral intention, with vividness yielding small-to-medium effects on both aspects. Therefore, the vividness of a video not only enhances the immersive experience but also influences attitudes and intentions, highlighting its importance in engaging viewers and creating impactful marketing communications.
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30 Jan 2012 6 Citations | The vividness of a video impacts the viewer's level of telepresence by influencing perceived eye movement and reducing visual fatigue, enhancing interaction with the environment in 3D content. |
56 Citations | Not addressed in the paper. |
Open access•Journal Article | Higher image quality in video games increases immersion, leading to a higher level of telepresence for the viewer. Vividness impacts telepresence by enhancing the sense of presence and immersion. |
165 Citations | The vividness of a video positively impacts the viewer's level of telepresence, leading to higher perceptions of presence and attitude towards the ad, ultimately affecting brand attitudes and purchase intentions. |
67 Citations | The vividness of visual imagery (VVI) interacts with telepresence levels in Internet advertising. High telepresence enhances viewer recall and recognition, especially for low VVI groups. |
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