M
Malaika Brengman
Researcher at Vrije Universiteit Brussel
Publications - 74
Citations - 2662
Malaika Brengman is an academic researcher from Vrije Universiteit Brussel. The author has contributed to research in topics: Personality & Service (business). The author has an hindex of 25, co-authored 69 publications receiving 2155 citations. Previous affiliations of Malaika Brengman include University of Hasselt & Ghent University.
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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Malaika Brengman,Maggie Geuens,Maggie Geuens,Bert Weijters,Scott M. Smith,William R. Swinyard +5 more
TL;DR: Smith et al. as mentioned in this paper conducted online surveys in the United States and Belgium to cross-culturally validate the Internet shopper lifestyle scale and found that the same six basic dimensions underlie the scale: Internet convenience, perceived self-inefficacy, Internet logistics, Internet distrust, Internet offer, and Internet window-shopping.
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Developing a typology of airport shoppers
TL;DR: In this paper, travelers at the Brussels airport were questioned by means of a standardized questionnaire and the results revealed two traditional shopping motivations, experiential and functional, and two motivations relating to the airport infrastructure and atmosphere.
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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
TL;DR: It is demonstrated in the context of a transformational ad that Virtual Reality generates higher perceptions of vividness and presence than a regular two-dimensional video, with vividness positively affecting attitude toward the ad, both directly and indirectly via presence.
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The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
Kim Willems,Kim Willems,Annelien Smolders,Malaika Brengman,Kris Luyten,Johannes Schöning,Johannes Schöning +6 more
TL;DR: In this article, the authors present an encompassing inventory of retail technologies resulting from a systematic screening of three secondary data sources, over 2008-2016: (1) the academic marketing literature, (2) retailing related scientific ICT publications, and (3) business practices.
Journal Article
The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature
TL;DR: A framework that classifies trust-inducing website features according to three broad dimensions, namely visual design, social cue design and content design, is presented, because comparing studies with different empirical set-ups requires conceptual clarity.