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How media texts locally or internationally influences stereotype regarding Africa? 


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Media texts, whether locally or internationally, play a significant role in shaping stereotypes about Africa. Historically, Western media narratives have depicted Africa negatively, perpetuating stereotypes of poverty, conflict, and backwardness . These negative portrayals have been fueled by colonialism, racism, and the perception of Africa as a land of beasts and cannibals . Furthermore, the media's focus on certain aspects like migration can create skewed perceptions, such as presenting America as the ideal destination for economic stability . When it comes to African migrants, the media often uses derogatory frames like criminals and social ills, reinforcing negative images . However, there is a growing shift in global media away from these stereotypes, highlighting the need for more balanced and accurate representations of Africa and its people .

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R. Spronk, T. Hendriks 
01 Jan 2020
8 Citations
Media texts often perpetuate stereotypes about African sexuality. The paper challenges these stereotypes by exploring diverse erotic realities, gender changes, and sexual practices across the continent, offering a nuanced perspective.
Media texts globally perpetuate negative stereotypes of African migrants as criminals, aliens, and social burdens, hindering global integration and portraying them in a malevolent light.
Western media historically influenced negative stereotypes about Africa, portraying it as inferior. African journalists need to report Africa for Africans to counter these biases and shape a more accurate narrative.
Media texts, including those from the African diasporic press, can shape perceptions of African conflicts through framing, potentially reinforcing negative stereotypes internationally due to limited resources and advertising revenue.
Media texts locally and internationally influence stereotypes about Africa by portraying migration patterns, gender roles, and economic opportunities, shaping perceptions of regions like the Middle East and America.

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