How Sanitary Napkin Advertising Reflects Changing Attitudes in India?
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Sanitary napkin advertising in India reflects changing attitudes by addressing issues like women's hygiene, menstrual taboos, and access to products. Advertisements like Break the Cycle, #Like a Girl, and Carefree challenge traditional gender stereotypes, aiming to shift societal perceptions. Initiatives such as installing automatic napkin dispensers in schools and public places highlight the importance of menstrual hygiene and accessibility. Studies show that awareness and affordability influence women's choices regarding sanitary products, with rural areas facing challenges like lack of handwashing facilities and gender inequality. Stakeholders in rural Haryana emphasize the need for consistent funding and active involvement to promote the use of sanitary napkins, indicating a growing market potential and the importance of community engagement.
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2 Citations | The social marketing scheme for sanitary napkins in rural Haryana reflects a positive shift in attitudes towards menstrual hygiene, emphasizing the need for stakeholder involvement and consistent funding. |
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