How to measure employer brand strength?
Best insight from top research papers
Employer brand strength can be measured through various methods. One approach is to utilize Company Profiling-based Collaborative Topic Regression (CPCTR) to analyze textual reviews, ratings, and salaries for identifying latent patterns of employer brands . Another method involves developing a scale based on five dimensions - healthy work atmosphere, training, work-life balance, ethics, and compensation - to assess employer brand perception among existing employees . Additionally, examining factors influencing employee recommendations of an employer as an employer of choice provides insights into internal brand strength . Furthermore, participating in Best Employer Surveys (BES) and consistently projecting a positive image through marketing and HR efforts can enhance employer attractiveness and intention to apply, indicating brand strength . These diverse approaches collectively contribute to a comprehensive evaluation of employer brand strength.
Answers from top 5 papers
More filters
| Papers (5) | Insight |
|---|---|
| Employer brand strength can be measured by prospective applicants' intention to apply, with firms consistently ranked higher in best employer surveys showing stronger employer branding and attracting better talent. | |
| Employer brand strength can be measured by employee recommendations, influenced by employer rankings, employment experience, and employee characteristics like full-time/part-time status, current/former employment, and tenure. | |
86 Citations | Employer brand strength can be measured using a validated 23-item scale encompassing dimensions like work atmosphere, training, work-life balance, ethics, and compensation, reflecting employee perceptions. |
Open access•Journal Article 43 Citations | Employer brand strength can be measured by developing a model that assesses various factors influencing it, proposing a measurement method, and empirically testing the model. |
6 Citations | Employer brand strength can be measured using collaborative topic regression models like CPCTR and GPCTR, which analyze textual reviews, numerical data, and employee perspectives for comprehensive evaluation. |
Related Questions
How to measure brand value?5 answersBrand value can be measured through various methods outlined in the research papers. One approach involves estimating the value of a brand by considering the expected net present value of future cash flows attributed to the brand, taking into account brand equity dynamics influenced by advertising investments. Another method involves utilizing big data to assess brand value, where dimensions such as infringement trials, transaction amounts, authorization time, and reject rates are considered to objectively determine the brand's value. Additionally, a brand's value can be calculated based on factors like costs, brand combination coefficients, brand class coefficients, years since brand application, propaganda costs, and duration, enabling a quick and simple preliminary assessment of the brand's value.
How to measure brand equity?5 answersBrand equity can be measured using various approaches and models. One commonly used method is Structural Equation Modelling (SEM), which involves estimating latent variables using measured variables or indicator variables. SEM allows for the modeling of important latent variables while taking into account the unreliability of measured variables. Another approach is the Consumer-Based Brand Equity (CBBE) chain, which incorporates both consumer-based and firm-based measures of brand equity. This holistic approach considers the antecedents and consequences of brand equity and provides a framework for understanding its complex nature. Additionally, a study proposed a generalizable model for measuring consumer-based brand equity within the SME setting. This model was validated using qualitative and quantitative data analysis techniques, and it identified five dimensions of brand equity: brand functionality, brand authenticity, brand attentiveness, brand awareness, and brand resonance. Overall, measuring brand equity requires considering multiple factors and dimensions, and different measurement models can be used depending on the specific context and objectives of the study.
How can measure job performance ?5 answersJob performance can be measured using various methods and scales. One such scale is the Individual Work Performance Questionnaire (IWPQ), which measures the main dimensions of job performance, including task performance, contextual performance, and counterproductive behaviors. Another scale is the Job Performance Scale, which consists of two sub-dimensions, task performance, and contextual performance, and has been found to be highly reliable. Additionally, self-reported job performance measurement instruments have been found to have good validity, reliability, and low collinearity, and may be a better way of measuring job performance than supervisor scores. It is important to note that job performance is a higher-order construct with dimensions such as task performance, contextual performance, and counterproductive work behavior. Overall, these scales and measurement instruments provide valuable tools for assessing and measuring job performance in various contexts.
How to measure employee engagement?4 answersEmployee engagement can be measured using various methods and tools. One approach is to use a measurement scale that captures different dimensions of employee engagement, such as person engagement, work engagement, organization engagement, and relation engagement. This scale can be developed through a process that includes generating items for measurement, determining suitable questions through content validity, and conducting factor analysis to ensure reliability and validity. Another method is to use surveys to assess the level of employee engagement, such as the Peakon employee engagement model, which includes questions about perception and suggestions for improvement. Additionally, tools like "pulse" surveys, analysis of feelings, and personal interviews can be used to monitor employee engagement and gather feedback. It is important to ensure that these surveys and interviews meet certain requirements, such as anonymity, confidentiality, and regularity, to obtain accurate and effective results. Overall, measuring employee engagement involves using appropriate measurement scales, conducting surveys, and utilizing tools that capture different dimensions of engagement and gather feedback from employees.
How to measure brand image?5 answersMeasuring brand image involves using various techniques such as brand image measurement techniques, a two-factor approach combining method and country, and a visual listening approach using deep-learning frameworks. Brand image can be measured through factors like brand association, brand loyalty, perceived quality, brand awareness, and brand satisfaction. Additionally, a Bayesian simultaneous choice factor model can be used to measure consumers' willingness to pay for brand-image associations, considering both general and specific dimensions of brand image. These techniques and approaches provide researchers and brand managers with tools to select and apply appropriate methods for measuring brand image in different contexts.
How to measure advertisement effectiveness?5 answersAdvertisement effectiveness can be measured through various methods. One approach is to use recall as a measure of advertising effectiveness, which involves establishing the degree to which an advertisement attracted attention upon exposure. Another method involves using a 3D-effectiveness key performance indicator that considers factors such as recall, brand image, and buying intention. Additionally, tracking user views of advertisements and assessing the correlation between these views and transactions can provide insights into advertisement effectiveness. Social networking systems can also be utilized to observe user actions and behaviors, allowing for the measurement of advertising effectiveness based on targeted advertisements and subsequent user actions. Furthermore, standardized surveys can be conducted to gather consumer responses and ratings on various factors, which can then be used to measure the persuasive power, likelihood of repeat viewing, and overall effectiveness of advertising content.