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The findings can be helpful to mall managers and developers in mall-planning strategies.
This study is the first of its kind to explore the effects of mall renovation on shoppers׳ spending.
This research has shown a fair degree of convergence between the preferences of shoppers in India and shoppers in other parts of the world in the context of shopping mall attribute evaluating criteria.
The results show a major influence of the location of the shopping centre in relation to the urban form, and of the size of the mall.
Four different mall experiences were identified: seductive, interactive museum, social arena, and functional. Research limitations/implications – This exploratory study offers a theoretical conceptualisation of the mall experience. Originality/value – The paper offers a new conceptualisation of the mall experience, based on a behavioural core with associated cognitive and emotional reactions.
This paper suggests that shopping mall development poses a number of policy issues for planning bodies and these issues need to be addressed with an awareness of the local context.
Casual observation suggests that a mega-multi-mall, such as West Edmonton Mall (WEM) and the Mall of America, which combines a very large shopping centre with a theme park, can play an important role in generating urban tourism.
The study results suggest the important shopping mall features in Gauteng South in South African and confirm that specific shopping mall features are positively related to customer satisfaction and mall patronage.