What are the factors that affect the number of clicks during web search?
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The number of clicks during web search is influenced by various factors. One factor is the position of the search result link on the page. Users may be more inclined to click on certain positions due to attention and reading order, or their interpretation of the position as additional relevance information . Another factor is the ranking of the search result. Well-known branded keywords or well-known retailers can improve click-through rates . Additionally, the response latency of the search system plays a role in user behavior. Users are more likely to notice delays in response and are more likely to click on search results with lower latency . Finally, the presentation of search results and users' browsing and clicking habits also influence the click probability distribution .
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| Papers (4) | Insight |
|---|---|
29 Oct 2012 4 Citations | The provided paper is about the serial position effects of clicking behavior on search engine result pages. It does not provide information about the factors that affect the number of clicks during web search. |
13 Citations | The factors that affect the number of clicks during web search include response latency, user, context, and query attributes. |
03 Jul 2014 | The provided paper does not directly address the factors that affect the number of clicks during web search. It focuses on the impact of response latency on user behavior in web search. |
| The factors that affect the number of clicks during web search include rankings, product brand information, retailer information, inclusion of product images, and keyword length. |
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