What are the factors that influence consumer trust in products based on user reviews?
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Consumer trust in products based on user reviews is influenced by several factors. Firstly, the credibility of online reviews plays a crucial role in determining whether they are adopted or not . Factors such as the information source, information quality, emotional tendency, and platform trust of online reviews have important effects on purchase intention, with information quality and platform trust having the largest impact . Additionally, consumers' comprehension and interpretation of product reviews impact their buying decisions . The reliability of reviews can be determined by considering both the content of the review and the user's characteristics, such as activity and experience . Furthermore, consistent positive reviews from a trustworthy source and prior product expertise also have a significant positive impact on consumers' purchase decisions . Overall, the factors influencing consumer trust in products based on user reviews include credibility, information quality, platform trust, review content, user characteristics, and prior product expertise.
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| The paper does not mention the factors that influence consumer trust in products based on user reviews. The paper focuses on the efficacy of machine learning algorithms in classifying product reviews as highly trustable or not-so-trustable. | |
29 Apr 2023 | The factors that influence consumer trust in products based on user reviews are the information source, information quality, emotional tendency, and platform trust. |
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