What does memory theory say about choices and relate that to television preferences in later life?
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Memory-based theories of decision-making suggest that preferences can be influenced by past experiences and memories. These theories propose that choices are not solely based on the objective attributes of options but can also be shaped by similarities to past positive experiences stored in memory. For instance, in the domain of television preferences, individuals tend to gravitate towards characters of their own age group, reflecting a preference influenced by their social identity and past experiences. This indicates that memory plays a significant role in shaping preferences, even in later stages of life. The link between memory and choices is further supported by studies showing that memory of past choices can lead to changes in future behavior and preferences.
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32 Citations | Memory theory suggests that episodic memory of choices influences preference change. This could relate to how past TV choices impact future television preferences in later life. |
4 Citations | Memory theory suggests that enhanced memory for items leads to preference changes. This could relate to later-life television preferences by indicating that memory influences choices over time. |
Open access•Posted Content 1 Citations | Memory theory suggests that past norms influence choices. In later life, TV preferences may reflect past viewing habits, adapting to new norms over time. |
| Memory theory suggests choices are influenced by similarity to positive past experiences. This could relate to later life TV preferences as people may favor shows similar to ones enjoyed in the past. | |
139 Citations | Memory theory suggests age identity influences television viewing choices. Older adults prefer characters of their own age. This aligns with social identity theory in lifespan identity and television preferences. |
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