scispace - formally typeset
Search or ask a question

What factors influence strategic transactions in the home appliance industry? 

Marketing research
Marketing strategy
Digital marketing
Marketing management
Strategic alliance
Best insight from top research papers

Factors influencing strategic transactions in the home appliance industry include brand competitive positioning (BCP) components like product quality, service quality, perceived price, sales and distribution, marketing communication, market orientation, and reputation . Additionally, marketing strategies structured around quality of material, brand, referral system, communication, and niche market play a crucial role in shaping strategic transactions . Modular product architectures and complementary organizational capabilities are also significant, impacting firm performance and the use of modular products in response to market contexts . Moreover, the strategic objectives of enterprises in Outward Direct Investment (ODI) influence ownership obtainment approach choices, highlighting the importance of balancing existing advantage exploitation and new advantage exploration in strategic decision-making .

Answers from top 5 papers

More filters
Papers (5)Insight
Open access•Journal Article•DOI
International Strategic Alliances in the Iranian Home Appliance Industry: A Model of the Perceived Risks for Foreign Partners
Vahid Khashei, Iman Ashofteh, Hossein Rahmanseresht, Mahdi Ebrahimi 
01 Nov 2019-Iranian Journal of Management Studies
1 Citations
Factors influencing strategic transactions in the Iranian home appliance industry include political, legal, and economic risks, identified through interviews and validated using Confirmatory Factor Analysis and Interpretive Structural Modeling.
Journal Article•DOI
Modularity, strategic flexibility, and firm performance: A study of the home appliance industry
Nicolay Worren, Karl Moore, Pablo Cardona 
01 Dec 2002-Strategic Management Journal
510 Citations
Modular product architectures positively influence strategic transactions in the home appliance industry, with product model variety and market perceptions playing key roles in enhancing firm performance.
Journal Article•DOI
Parameters of Proper Marketing Strategy of Selected Home Appliances in Kolkata
Chinmoy Ghosh
01 Jul 2016-International Research Journal of Management, IT and Social Sciences
Parameters such as quality of material, brand, referral system, communication, and niche market influence strategic transactions in the home appliance industry, shaping effective marketing strategies.
Journal Article•DOI
Developing a scale for brand competitive positioning: a study in the home appliance industry
Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari 
25 May 2021-Journal of Modelling in Management
1 Citations
Factors influencing strategic transactions in the home appliance industry include product quality, service quality, perceived price, sales and distribution, marketing communication, market orientation, and reputation and background.
Journal Article•DOI
The Influence of Strategic Objective on the Odi Ownership and its Obtainment Approach Choice: A Case from the Chinese Home Appliance Enterprises
Fengtao Zhu, Xubo Bai 
01 Feb 2008-Social Science Research Network
Strategic objectives influence the choice of ownership obtainment approach in the home appliance industry, as shown in Chinese enterprises' ODI decisions during 2002-2006.

Related Questions

What are the factors affecting market strategies?5 answersMarket strategies are influenced by various factors. These factors include exogenous variables such as marketing strategy, market size, technology, and end users, which have an impact on endogenous variables like market segmentation and competitive space. Internal factors like business network, human resources, and existing marketing strategies also play a significant role in shaping marketing strategies of logistics enterprises. Pricing, channel structure, and advertising strategies are commonly implemented strategies by firms to achieve economic growth. In the residential real estate sector, the marketability of the location is found to be the most prominent factor influencing marketing strategies. Additionally, factors like cost, price elasticity of demand, competition, nature of products, and exchange rate fluctuations affect pricing decisions in international markets. The debate over standardization versus localization of international advertising continues, with different schools of thought presenting their assumptions and benefits.
What makes a successful home healthcare business?5 answersA successful home healthcare business requires several key factors. Firstly, it is important to define the clinical and geographic aspects of the target population and build a practice and team structure focused on delivering comprehensive medical and social services. Secondly, strong leadership is crucial, with leaders providing clear direction, aligning improvement efforts with organizational priorities, and creating a culture of continuous improvement. Additionally, successful marketing and community awareness, along with support from nurses, physicians, administration, and social services, are essential for the program's success. Furthermore, efficient use of Business Process Management (BPM) and the integration of Information and Communication Technologies (ICTs) can optimize processes and improve the quality of care provided. Finally, utilizing health care data and information provision databases can enhance communication and provide personalized advice to customers.
What are the foreign influences on home economics?5 answersForeign influences on home economics can be seen in various ways. One way is through international interaction, which can strengthen home economics. This can be achieved through travel, sabbatical leaves, correspondence, research, and exchange. Another foreign influence is outward foreign direct investment, where multinational corporations invest in other countries. This can have effects on the home country's exports, production structure, investment, balance-of-payments, technology, knowledge, and political decision-making. Additionally, cultural factors play a role in international diversification in institutionally managed portfolios. Countries with higher uncertainty avoidance behavior tend to display greater home bias and less diversification in their foreign holdings. Overall, foreign influences on home economics can come from international interaction, outward foreign direct investment, and cultural factors.
What are the factors that influence the academic performance of home economics students?5 answersFactors that influence the academic performance of home economics students include attitudes, learning techniques, general interest in the subject matter, factors related to teachers, family or friends, previous achievements, teaching and learning environment and facilities, infrastructure, and teaching methods. Study habits also play a significant role in academic achievement, with poor, average, and good study habits observed among students. Additionally, teacher-related factors such as teaching techniques and strategies can affect academic performance. Collaboration between schools and families is another important factor, as it has been found to influence pupils' performance. The location of accommodation and facilities can also impact students' performance, although there is no association between accommodation location and facilities.
What are the different factors that influence a consumer's decision to purchase a household appliance?5 answersConsumers' decision to purchase a household appliance is influenced by various factors. These factors include personal and psychological factors such as motivation, belief and attitudes, occupation, economic situation, personality and self-concept, and lifestyle. Additionally, consumers' willingness to pay a price premium for energy-saving appliances is influenced by factors such as consumer perceived value, product attributes, and regulation and publicity. The intention to purchase energy-efficient home appliances is positively affected by consumers' attitude towards purchasing the appliances, which is influenced by functional value, price value, environmental value, and environmental awareness. Furthermore, advertisement and price also play a crucial role in influencing consumer buying behavior. Overall, these factors collectively shape consumers' decision-making process when it comes to purchasing household appliances.
What are the industry competition conditions and key external factors affecting strategic decision?5 answersIndustry competition conditions and key external factors significantly influence strategic decision-making in firms. The competitive environment, characterized by the extent and nature of competition, shapes the cost and demand conditions that firms face. It also determines the discretion that managers have over pricing, marketing, and other decisions. Understanding the competitive environment is crucial for describing market limitations and analyzing available opportunities. The competitive environment is dynamic and continuously changing, requiring firms to be both reactive and proactive in their decision-making. Additionally, investment decisions and competitive position can impact firm performance, especially in the aftermath of global financial crises. In fast-paced industries, such as the high-tech industry, time-to-market is a critical strategic decision that firms must make, considering the tradeoff between becoming a pioneer or following up quickly after uncertainties clear up. The overlap between industrial organization and strategic management is also a crucial area for understanding the relationship between competition and strategic decision-making. Strategic decisions are those that significantly influence firm performance and survival.

See what other people are reading

Objectives of Improving Sustainable Performance?
5 answers
The objectives of improving sustainable performance encompass various aspects such as enhancing efficiency, reducing waste, promoting environmental friendliness, and achieving economic benefits. By analyzing sustainability indicators and implementing strategies like green technological innovations, lean manufacturing practices, competitive strategies, and strategic alliances, companies aim to save resources, cut costs, increase market share, and improve overall performance. Additionally, the use of tools like Sustainability Value Stream Mapping (SVSM) and Management by Objectives (MBO) can help in diagnosing inefficiencies, setting goals, and enhancing organizational sustainability. Ultimately, the goal is to create a more sustainable business model that not only benefits the company economically but also contributes positively to the environment and society.What is the effective marketing strategies to promote plant-based tie-dye liquid.?
5 answers
Effective marketing strategies for promoting plant-based tie-dye liquid involve utilizing online platforms like Instagram for visual promotion. Additionally, emphasizing the unique visual effects and eco-friendly nature of tie and dye products can attract environmentally conscious consumers. To enhance the appeal of the product, highlighting the natural ingredients used in the dye, such as hispid arthraxon, bidens tripartite, and turmeric, can build trust and interest among potential customers. Moreover, showcasing the vibrant and long-lasting colors achieved through natural plant pigments like indigofera tinctoria, platycarya strobilacea, and rosa cymosa can emphasize the product's quality and sustainability, appealing to those seeking eco-friendly and safe dyeing options.What is the green marketing compare to the traditional one?
7 answers
Green marketing, as opposed to traditional marketing, emphasizes environmental stewardship through the promotion of eco-friendly products and practices. While traditional marketing focuses on meeting consumer needs and driving sales, green marketing integrates principles of sustainability, aiming to reduce environmental impact and promote social responsibility alongside economic growth. This approach not only addresses the core elements of sustainability—social responsibility, environmental concern, and economic growth—but also incorporates ethical standards, aligning with the notion of transgenerational ethics. The evolution of green marketing from a niche concept in the 1970s to a mainstream strategy today reflects a shift in consumer preferences towards products and services with a lower environmental footprint. This shift has necessitated changes in marketing strategies, with companies now focusing on eco-friendly materials, production methods, packaging, pricing, distribution channels, and promotion to meet consumer demand and improve brand image. The rise of green marketing is also a response to growing environmental concerns, with companies adopting sustainable business approaches as strategic marketing tools to gain competitive advantage. However, the journey of green marketing has not been without challenges. The promotional marketing industry, for example, has faced significant setbacks due to external factors like the coronavirus pandemic, highlighting the need for businesses to adapt their strategies to changing consumer mentalities towards environmental sustainability. Moreover, the implementation of green marketing practices, such as those in the case of KWT Karya Manunggal, demonstrates the potential for community engagement and market expansion through the use of social media and environmentally friendly packaging. Despite these challenges, the integration of Sustainable Development Goals into marketing strategies underscores the importance of sustainability in the modern business landscape. Organizations are increasingly applying social marketing, ethical and green marketing, and corporate social responsibility to their strategies, aiming for sustainable communication, production, consumption, and branding. This transformation is further evidenced by the growing consumer awareness and demand for green products in markets like India, where green marketing is still in its nascent stages but is expected to see significant growth. In summary, green marketing distinguishes itself from traditional marketing by prioritizing environmental and ethical considerations, aiming to achieve sustainable development while still fulfilling consumer needs and achieving economic objectives.What is the green marketing compare to theconventional one?
7 answers
Green marketing, in contrast to conventional marketing, emphasizes environmental stewardship and sustainability throughout its practices. While traditional marketing focuses on meeting customer needs and desires to drive sales, green marketing integrates the environmental impacts of products and services into every aspect of the marketing mix—product, price, place, and promotion—aiming to satisfy customer demands in an eco-friendly manner. This approach not only caters to the growing consumer interest in environmental care but also enhances a company's image and adds value to its business by offering green choices, often at higher prices due to their sustainable nature. Implementing green marketing involves a comprehensive and integrated approach across all marketing functions, including product design, pricing strategies, distribution channels, and promotional activities, to ensure they align with environmental sustainability goals. For instance, service activities in green marketing initiatives can include the development of environmentally friendly products, securing copyrights for sustainable packaging, and utilizing social media to market these products while minimizing physical consumer contact. Moreover, green marketing practices are not just about promoting "green" or environmentally friendly products; they encompass a broader strategy that includes reducing pollution, employing energy-efficient operations, and educating consumers about the environmental impacts of their purchases. This strategic orientation towards sustainability is increasingly recognized as essential for companies aiming to maintain a competitive edge in today's environmentally conscious market. Furthermore, green marketing is seen as a tool for achieving sustainable development by incorporating ethical standards and focusing on the long-term impacts of marketing practices on society, the economy, and the environment. It represents a shift from the traditional marketing paradigm, offering a pathway for businesses to contribute to sustainable improvement and environmental protection while still achieving economic goals. In summary, green marketing differentiates itself from conventional marketing by prioritizing environmental and ethical considerations throughout the marketing process, from product development to promotion, thereby addressing the ecological concerns of consumers and contributing to the broader goal of sustainable development.What is the importance of conceptualization in a research?
5 answers
Conceptualization plays a crucial role in research by providing a solid foundation for understanding complex phenomena and guiding the research process. It involves defining and structuring abstract ideas into clear concepts, which helps researchers in developing hypotheses, designing studies, and interpreting results effectively. Through conceptualization, researchers can identify relevant variables, establish relationships between them, and create frameworks for analysis. In the context of donation to folk religion organizations, conceptualization aids in understanding the intricate associations and values that influence donors' behavior. Similarly, in the realm of marketing, conceptualization of tools like mobile marketing and social networking sites helps in comprehending their impact on consumer perception. Overall, a robust conceptualization enhances the quality and depth of research findings, paving the way for new insights and practical applications.What are the key concepts and strategies discussed in the book "Marketing" by R. Grewal and M. Levy?
5 answers
The book "Marketing" by R. Grewal and M. Levy discusses key concepts and strategies essential for effective marketing. It emphasizes customer-oriented strategies, market field stimulation, segmentation, and area strategies. Additionally, the book delves into the Kano concept for defining strategic elements, the 3 horizons framework for balancing existing business support and future growth development, and various canvas concepts for strategy development. Furthermore, it highlights the importance of developing brands in the digital age and integrating ethical and socially responsible marketing decisions with overall business strategies. Overall, the book provides a practical methodology for analyzing, planning, and implementing marketing strategies, focusing on critical thinking and creative application of marketing knowledge and concepts.How does strategic fit affects adoption?
5 answers
Strategic fit plays a crucial role in adoption decisions across various domains. In the context of solar business model adoption by Swedish electric utilities, strategic fit with established business models, corporate strategies, and the external environment influences adoption decisions, with incentives and pressures being key drivers. Similarly, in the realm of HR policies, alignment with the environment and organizational goals is essential for successful policy adoption and implementation, leading to performance benefits. Moreover, in the context of strategic alliances, the compatibility of objectives, corporate culture, and resources between partners significantly impacts the success of alliances, highlighting the importance of strategic fit and complementarity for strategic effectiveness. Overall, strategic fit influences adoption by ensuring alignment with existing structures, goals, and external factors, thereby enhancing the likelihood of successful implementation and outcomes.What is definition of entreprenurship?
10 answers
Entrepreneurship is a multifaceted concept that has been explored and defined from various perspectives across the literature, reflecting its complexity and the diverse roles it plays in society, economy, and individual lives. At its core, entrepreneurship is recognized for its creative and innovative capabilities, serving as a foundation for seeking opportunities towards success and societal value addition. It embodies the autonomy and freedom of individuals, socially defined as a way of self-responsibility, and theologically as an expression of human self-transcendence. Psychologically, it is seen as a smart way of interacting with others, deeply linked to basic human rights and considered a divine vocation or "homo faber". Entrepreneurship also involves the birth and nurturing of student entrepreneurial ideas, emphasizing the need for encouragement, assistance, and protection to grow these ideas into viable startups. This nurturing process is facilitated by entities like Entreprenursery, which operate as accelerators, providing a supportive environment for the development of these ideas. Moreover, entrepreneurship is discussed in the context of marketing, where entrepreneurial marketing is identified as a blend of marketing and entrepreneurial orientations in venture creation and management, highlighting the evolution and nature of entrepreneurial marketing. Furthermore, entrepreneurship is seen as a reference for those seeking self-employment and for creative individuals willing to overcome barriers to bring their projects to fruition. It is also defined through its educational aspect, where entrepreneurship education is formalized teaching aimed at promoting entrepreneurship awareness, business creation, or small business development. Additionally, entrepreneurship is characterized by its role in economic activities, where entrepreneurs take risks and invest resources to innovate or create new markets. Lastly, corporate entrepreneurship is highlighted as a tool for economic prosperity, emphasizing innovation, strategic agility, and the transformation of employees into intrapreneurs. In summary, entrepreneurship is a dynamic and complex concept that encapsulates innovation, creativity, risk-taking, and the pursuit of opportunities for economic and societal advancement. It plays a critical role in fostering economic growth, societal value, and personal fulfillment through the creation and development of new ventures, products, and services.What is definition of entreprenurship theory?
10 answers
Entrepreneurship theory encompasses a broad spectrum of definitions and perspectives, reflecting the multifaceted nature of entrepreneurship itself. At its core, entrepreneurship theory seeks to understand the processes, characteristics, and outcomes associated with entrepreneurial activities. From the perspective of Pushpa Hongal, Dr. N. Ramanjaneyalu, and Dr. Gururaj Phatak, entrepreneurial marketing, a subset of entrepreneurship theory, emphasizes the integration of marketing and entrepreneurial efforts in venture creation and management, highlighting the importance of both marketing and entrepreneurial orientations. Drago Pupavac adds to this by defining entrepreneurship as a distinctive economic activity where decisions on what, how, and for whom to produce are made by the entrepreneur, underlining the role of risk-taking and resource allocation in creating something new or innovating existing markets. Thomas J. Holmes and James A. Schmitz further formalize entrepreneurship theory by viewing entrepreneurs as individuals who respond to opportunities created by technological progress, thereby facilitating business transfers, specialization of labor, and entry and exit in the market. This view aligns with the notion presented by Richard N. Langlois, who argues that entrepreneurship is a crucial element in explaining the nature and boundaries of firms, especially in coordinating systemic change in economic capabilities under conditions of uncertainty. Moreover, entrepreneurship theory is also discussed in the context of developing competencies, as seen in the work of Pedro Baena-Luna, Esther García-Río, and Mauricio Monge-Agüero, who analyze the Entrecomp framework established by the European Commission to assess entrepreneurial orientation in training and study plans. Gabriel Linton highlights the challenge of gaining a more informative understanding of entrepreneurial activity due to the complexity and ever-changing market environments, emphasizing the significance of entrepreneurship in economic output, social value, and job creation. In the realm of Islamic entrepreneurship, Abd. Ghafur and Saifuddin Syuhri explore how entrepreneurship from an Islamic perspective integrates faith with entrepreneurial actions, stressing moral responsibility, accountability, and equity in financial dealings. This diversity in definitions and theoretical frameworks underscores the dynamic and evolving nature of entrepreneurship theory, reflecting its relevance across different contexts and disciplines.What are the influence of marketing strategies in managing small businesses?
5 answers
Marketing strategies play a crucial role in managing small businesses by influencing their performance and competitive advantage. Research from various studies highlights the positive impact of marketing strategies such as promotion, pricing, product quality, distribution channels, and innovation on small and medium enterprises (SMEs). These strategies enhance SMEs' market share, profit margins, and overall business performance, contributing to their success in competitive environments. Additionally, the adaptability, flexibility, and maneuverability afforded by well-thought-out marketing strategies enable SMEs to navigate challenges and reduce dependence on larger competitors. By focusing on quality products, equitable pricing, effective distribution channels, and extensive promotion, SMEs can leverage marketing strategies to achieve sustainable growth and competitiveness in the market.What is effect of target marketing on the SMEs` internationalization?
5 answers
Systematic market selection in small and medium-sized enterprises (SMEs) significantly impacts their internationalization and export performance. Research suggests that SMEs utilizing a systematic methodology for selecting foreign target markets outperform those using ad hoc methods. Additionally, factors like international commitment and brand adaptation play crucial roles in enhancing international marketing communications for SMEs. Market orientation (MO) has a direct positive relationship with internationalization strategy in SMEs, with its impact on foreign market performance being moderated by knowledge acquisition (KA) and market commitment (MC). As international marketing evolves, even the smallest firms can access global markets, influencing marketing strategies and public policies significantly. Small firms often adopt niche focus strategies, emphasizing product quality and personal selling to mitigate size disadvantages and enhance export performance.