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What is the purpose of the Integrated Evaluation Framework in the conteks contol dalam strategi komunikasi? 


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The purpose of the Integrated Evaluation Framework in the context of communication strategy control is multifaceted, aiming to enhance the effectiveness, efficiency, and impact of communication strategies across various domains. This framework serves as a comprehensive model that integrates different evaluation methodologies and tools to ensure that communication strategies are not only well-planned and implemented but also rigorously assessed for their outcomes and impacts. Firstly, the Integrated Evaluation Framework facilitates the identification and integration of plausible rival hypotheses, promoting evaluative thinking that contributes to more deliberative and integrative approaches in communication strategies . This is crucial in ensuring that communication strategies are adaptable and responsive to changing scenarios and stakeholder needs. Secondly, it addresses the bottleneck of evaluation in data integration processes by providing unsupervised measures to assess the representativeness and integration quality of datasets, which is essential in the digital aspects of communication strategies . Moreover, the framework supports the strategic communication planning, implementation, and evaluation phases, as seen in government programs aimed at increasing digital literacy and climate change action, ensuring that strategies are effectively communicated and achieve desired participation levels . It also aids in the evaluation of integrated development programs by applying policy design theory and developing practical evaluation tools, thus ensuring that communication strategies within these programs are effectively contributing to the targeted outcomes . In the context of marketing communication, the framework ensures that strategies are well-aligned with marketing theories and practices, enhancing the effectiveness of advertising space marketing and fundraising strategies during crises . Additionally, it supports the application of communication strategies in health promotion, specifically in stunting prevention, by facilitating effective planning, implementation, and evaluation, leading to positive health outcomes . Finally, the Integrated Evaluation Framework aligns business and information technology strategies, ensuring that communication strategies are supported by and integrated with broader organizational strategies for improved performance and outcomes . This comprehensive approach ensures that communication strategies are not only well-designed and implemented but also continuously evaluated and refined for maximum impact and effectiveness.

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The Integrated Evaluation Framework aims to enhance community participation in climate change actions by assessing communication strategies' effectiveness in engaging local governments, communities, and stakeholders.
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