scispace - formally typeset
Search or ask a question

Answers from top 8 papers

More filters
Papers (8)Insight
The findings can be helpful to mall managers and developers in mall-planning strategies.
This study is the first of its kind to explore the effects of mall renovation on shoppers׳ spending.
It is imperative for mall operators in China to gain insights into consumer shopping behaviours that will allow them to further develop their mall personalities, in order to better differentiate themselves from the competition.
Casual observation suggests that a mega-multi-mall, such as West Edmonton Mall (WEM) and the Mall of America, which combines a very large shopping centre with a theme park, can play an important role in generating urban tourism.
In this article, the globalizing view of the mall is questioned, arguing in favor of “glocalization” processes that combine the post-Fordist capitalist logic of the mall industry with local characteristics that affect mall development.
The results show a major influence of the location of the shopping centre in relation to the urban form, and of the size of the mall.
Four different mall experiences were identified: seductive, interactive museum, social arena, and functional. Research limitations/implications – This exploratory study offers a theoretical conceptualisation of the mall experience. Originality/value – The paper offers a new conceptualisation of the mall experience, based on a behavioural core with associated cognitive and emotional reactions.
The findings have strong practical implications for shopping mall design, and for space allocation and tenant placement strategies at shopping malls to maximise their profits.