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Who owns the brand noise?

Sound symbolism

Brand management

Brand awareness

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Journal Article•DOI The effect of brand authenticity on consumer–brand relationships Hyunjoo Oh, Paulo Henrique Muller Prado, José Carlos Korelo, Francielle Frizzo - Show less +3 more 19 Feb 2019-Journal of Product & Brand Management 40 Citations	Originality/value This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.
Journal Article•DOI On the potential for advertising to facilitate trust in the advertised brand Fuan Li, Paul W. Miniard - Show less +1 more 01 Dec 2006-Journal of Advertising 77 Citations	Thus, the more a brand is truste
Journal Article•DOI Understanding the richness of brand relationships: Research dialogue on brands as intentional agents Kevin Lane Keller 01 Apr 2012-Journal of Consumer Psychology 118 Citations	Brand resonance — an intense, active loyalty relationship — is also suggested as an important outcome of brand relationships.
Journal Article•DOI Healthy brands: establishing brand credibility, commitment and connection among consumers Elyria Kemp, My Bui - Show less +1 more 13 Sep 2011-Journal of Consumer Marketing 81 Citations	Finally, the brand can imbue such meaning that the consumer uses the brand to help construct and cultivate ...
Journal Article•DOI Why “Trauma-Related Dissociation” Is a Misnomer in Courts: a Critical Analysis of Brand et al. (2017a, b) Harald Merckelbach, Lawrence Patihis - Show less +1 more 08 Aug 2018-Psychological Injury and Law 28 Citations	We argue that the Brand et al.
Journal Article•DOI The role of position, type, and combination of sound symbolism imbeds in brand names Richard R. Klink, Lan Wu - Show less +1 more 01 Mar 2014-Marketing Letters 49 Citations	Also, brand meaning is better conveyed by vowels than consonants in a brand name.
Journal Article•DOI Consumers' evaluations of co‐branded products: the licensing effect Najam U. Saqib, Rajesh V. Manchanda - Show less +1 more 18 Apr 2008-Journal of Product & Brand Management 19 Citations	Study 2 revealed no significant difference between the data collected from a licensed brand and a well‐known brand extension, suggesting that being a licensed brand in some...
Journal Article•DOI The role of position, type, and combination of sound symbolism imbeds in brand names Richard R. Klink, Lan Wu - Show less +1 more 01 Mar 2014-Marketing Letters 49 Citations	Combining consistent vowel and consonant imbeds in a brand name provides an additive effect with respect to communicating brand meaning.

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