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Why is Valence Instrumentality Expectancy model important in explaining consumers' pro-environmental technology usage?

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The Valence Instrumentality Expectancy (VIE) model is crucial in explaining consumers' pro-environmental technology usage due to its focus on values, environmental concern, lifestyle orientation, and self-regulation . This model emphasizes the influence of value orientation, such as egoistic, altruistic, and biospheric values, on self-regulation through environmental identity, which in turn impacts behavior. Additionally, the VIE model considers factors like income, sociodemographics, and the spillover effect of pro-environmental behavior, providing practical guidance for promoting green technology adoption . By integrating these elements, the VIE model offers a comprehensive framework to understand and predict consumers' willingness to pay for and use pro-environmental technologies, making it a valuable tool in encouraging sustainable consumption practices.

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Book Chapter•DOI Cause I’m Feeling Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior Zeinab Rezvani, Johan Jansson - Show less +1 more 01 Jan 2016 3 Citations	The Valence Instrumentality Expectancy model is not addressed in the paper.
Proceedings Article•DOI Prediction of consumers' pro-environmental behavior based on artificial intelligence Yan Wang, Shengxiang She - Show less +1 more 18 Mar 2022	The Valence Instrumentality Expectancy model is crucial as it helps predict consumers' pro-environmental behavior based on cost adjustment variables, enhancing understanding and promotion of such behavior.
Open access•Journal Article•DOI Antecedents of Pro-Environmental Behaviors: A Study on Green Consumption in an Emerging Market Yen Le, T. Nguyen Manh - Show less +1 more 01 Jan 2022-International Journal of Asian Business and Information Management 1 Citations	The Valence-Instrumentality-Expectancy model is not specifically mentioned in the provided abstract.
Open access•Journal Article•DOI Analysis of Consumer Pro-Environmental Behavior—The Context of Scientific Research Agata Balińska 08 Apr 2022-Energies 1 Citations	The Valence Instrumentality Expectancy model is crucial for understanding consumers' pro-environmental technology usage by assessing their beliefs about outcomes, effort, and rewards.
Journal Article•DOI Explaining green technology purchases by US and Canadian households: the role of pro-environmental lifestyles, values, and environmental concern Holly Berman Caggiano, Pranay Kumar, Rachael Shwom, Cara L. Cuite, Jonn Axsen - Show less +4 more 01 Jun 2021-Energy Efficiency 13 Citations	The Valence Instrumentality Expectancy model is not addressed in the paper.

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How is Valence-Instrumentality-Expectancy Theory utilized in consumer behavior research?5 answersValence-Instrumentality-Expectancy Theory is applied in consumer behavior research to understand how anticipated emotions (AEs) influence purchase decisions based on valence and action/inaction outcomes. This theory integrates positive and negative AEs related to both purchase and nonpurchase scenarios, affecting decision-making processes. Additionally, the theory emphasizes the importance of considering emotions in consumer decision-making, as emotions of the same valence can have varying impacts on judgments and behaviors. By incorporating AEs into decision processes, marketers can enhance predictions of attitudes, behavioral intentions, and actual behavior for both hedonic and utilitarian products, improving the overall understanding of consumer behavior.

How consumer knowledge influences pro environmental behavior?5 answersConsumer knowledge plays a crucial role in influencing pro-environmental behavior. Studies have shown that environmental knowledge positively correlates with environmental concerns, which in turn lead to pro-environmental behavior. Additionally, environmental and eco-label knowledge, along with attitudes and green trust, significantly impact consumer pro-environmental behavior, with attitudes and green trust mediating this relationship. Moreover, high levels of environmental knowledge and peer influence encourage individuals to become more environmentally conscious consumers, indicating the importance of knowledge in shaping sustainable consumption behavior. Overall, these findings highlight the significance of consumer knowledge in fostering pro-environmental behavior and promoting sustainable consumption practices.

How consumer involvement influences pro environmental behavior?5 answersConsumer involvement plays a crucial role in influencing pro-environmental behavior. Studies indicate that consumer engagement with pro-environmental campaigns on social media can lead to pro-environmental consumption behaviors. Additionally, consumer psychological mechanisms, such as attitudes and locus of control, impact pro-environmental purchase intentions, especially for low-involvement products. Furthermore, personal involvement and hedonic involvement influence consumers' pro-environmental purchasing activities and psychographics, with sociodemographic variables moderating this relationship. The shift towards environmentally friendly products and services is driven by consumers' increasing awareness and changing behaviors, creating a growing market for sustainable and socially responsible offerings. Overall, consumer involvement through various channels and levels of engagement plays a significant role in shaping pro-environmental behaviors and choices.

What factors influence the adoption of pro-environmental consumer behavior?4 answersFactors that influence the adoption of pro-environmental consumer behavior include environmental knowledge, environmental attitude, the influence of others, environmental responsibility, age, qualification level, employment status, locality (rural or urban), value priorities, perceived behavioral control, habit, effort, enjoyment, green product literacy, orientation, consumer attitude, social influence, awareness, psychology, cost of the product, eco-labels, and initiatives to educate the public. These factors can shape individuals' intentions and behaviors towards sustainable consumption, leading to the adoption of green products and responsible usage of natural resources. Understanding these factors is crucial for developing effective behavior change interventions and policies that promote sustainable consumption and mitigate climate change.

Is green consumption culture a part of pro-environmental behaviour?5 answersGreen consumption culture is indeed a part of pro-environmental behavior. It is the embodiment of pro-environmental behavior and plays a significant role in curbing carbon emissions. Green consumerism, which involves the use of green products, contributes to sustainable development and the preservation of resources. Pro-environmental awareness is the basis for green consumption, and it is influenced by various factors such as perceived cost and face culture. Consumers' moral identities and pro-environmental self-accountability also influence their green consumption behavior. The formation of a green consumer culture involves changing patterns and norms of consumer behavior towards environmentally balanced practices. Therefore, green consumption culture is an important factor in promoting pro-environmental behavior and sustainable development.

What are the factors that influence consumer intention to purchase green products?5 answersConsumer intention to purchase green products is influenced by several factors. These factors include attitude, perceived behavioral control, energy concern, green perceived value, green trust, perceived behavior control, perceived consumer effectiveness, subjective norm, collectivism, and green perceived risk. Additionally, demographic characteristics such as eco-labels, green prices, green advertising, perceived environmental responsibility, and environmental knowledge also play a role in influencing consumer intention to purchase green products. Young consumers tend to have a higher level of health and environmental consciousness and are more willing to purchase green products if they are easily available. Overall, understanding these factors can help marketers and organizations promote green products and encourage consumers to make environmentally friendly choices.

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