Why people should purchase sony?
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People should consider purchasing Sony products for various reasons. Sony has a strong brand equity that influences consumer purchase decisions positively . Additionally, Sony effectively communicates the strengths of its products to consumers through advertisements, utilizing various signs and communication styles . Sony's products, such as televisions and cameras, offer high-quality features like advanced technology, compact designs, and superior services, which have been successful in the market . Furthermore, customer satisfaction towards selective Sony products is crucial, as meeting consumer needs is essential for the success of any enterprise, making it important to assess whether Sony products effectively satisfy customer needs . Overall, Sony's reputation for quality, innovation, and customer-centric approach makes it a compelling choice for consumers.
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| Papers (5) | Insight |
|---|---|
2 Citations | People should purchase Sony products due to high customer satisfaction with quality, influenced by attributes like quality, brand, and price, as highlighted in the study conducted in Coimbatore City. |
| People should purchase Sony Cyber-shot DSC-TX5 for its compact size, impressive 16.2 megapixel resolution, and versatile zoom capabilities ranging from 5x to 10x, making it a feature-rich point-and-shoot camera. | |
| People should purchase Sony products due to effective advertisement strategies like reward polluter style used in the GC79 PC Card Sony Ericsson ad, persuading consumers through various signs and communication acts. | |
Open access 16 Nov 2015 1 Citations | People should purchase Sony due to the positive impact of brand equity on consumer buying decisions and brand preference for Sony televisions in Pekanbaru, as shown in the study. |
| Sony should focus on customer-oriented value creation to differentiate itself in the competitive electronics market, as seen in the case of Apple's success with iPods and iTunes. |
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