Why younger age is the most represented in terms of generational marketing promotional preferences?
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Younger age groups, particularly Generation Y, are prominently featured in generational marketing promotional preferences due to their unique characteristics and behaviors. Generation Y, born between 1980 and 1995, is highly technology-savvy, growing up with the internet and mobile phones . They exhibit positive attitudes towards various sales promotion techniques, with preferences for buy one get one free and free sample offers, influencing their buying behaviors significantly . Additionally, younger cohorts, including Generation Y, show a preference for social-based gambling activities and non-gaming offers, indicating a need for tailored marketing strategies to cultivate customer loyalty among them . These findings highlight the importance of understanding and targeting younger age groups in generational marketing efforts to effectively engage with their preferences and behaviors.
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| Papers (5) | Insight |
|---|---|
Open access•Journal Article 3 Citations | Younger age groups are highly represented in generational marketing due to perceiving promotions as beneficial, such as discounts and free samples, making them key targets for promotional strategies. |
Open access 03 Oct 2013 3 Citations | Generation Y, born between 1980 and 1995, is highly represented in digital marketing preferences due to their tech-savviness, internet familiarity, and use of social media, influencing their laptop purchase choices. |
| Younger age groups are prominent in generational marketing preferences due to their preference for social-based gambling activities and non-gaming offers, as indicated by the study on casino patrons. | |
| Younger age groups are most represented in generational marketing preferences due to their positive attitudes towards sales promotion techniques like buy one get one free and free samples, influencing their buying behaviors. | |
Open access•Journal Article | Younger age groups, like Generation Y, are crucial in generational marketing due to their constant demand for new products and brand iterations, making them a primary focus for marketers. |
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