Showing papers on "Brand awareness published in 1976"

A Two-Dimensional Concept of Brand Loyalty

Abstract: Development of a two-dimensional brand loyalty concept compared to a purely behavioral definition.

An Investigation of Perceived Risk at the Brand Level

Abstract: Perceived risk is conceptualized in terms of expected negative utility associated with automobile brand preferences. Empirical evidence supports the notion that importance of loss is more useful as...

Consumer Brand Choice--A Learning Process?

Abstract: A stochastic learning model describes consumer brand shifting. Brand shares are predicted from the sequence, rhythm, and frequency of consumers’ past purchases. Data on frozen orange juice concentrates is used as empirical work.

A Cross-National Investigation of Price and Brand as Determinants of Perceived Product Quality

Abstract: Price and brand image as determinants of product quality evaluations were investigated in a study that employed a 2X2X3 factorial design with nationality, brand, and price as main effects. The product was a previously unknown soft drink concentrate. Subjects were 181 American and 164 French undergraduate students. Subject and brand main effects, and two of the interaction effects (Subject X Brand and Subject X Brand X Price) were statistically significant. French subjects evaluated both brands as being of higher quality than did American subjects, and the French brand was evaluated higher than the American brand. In addition, the nature of the price-product quality evaluation relationship differed between nationalities and between brands.