Showing papers on "Creativity published in 2023"

Holy or Unholy? Interview with Open AI’s ChatGPT

Abstract: In this paper, OpenAI's ChatGPT (Generative Pre-trained Transformer), also known as GPT-3, a machine-learning model that has the ability to generate human-like text, was employed as an interviewee instead of a human subject. The scope of the interview was the impacts of OpenAI's GPT on higher education and academic publishing. Particularly, several questions about the impacts of OpenAI's ChatGPT and other AI-based machine learning models on the hospitality and tourism industry and education were asked. The originality of this paper derives from having the ChatGPT as an interviewee. ChatGPT stated that its use helps instructors delegate monotonous tasks such as grading and focus on more intellectual tasks, and students may utilize ChatGPT to brainstorm ideas. ChatGPT confesses the risk of diminishing critical thinking for students in the case of over-reliance on ChatGPT as well as educational inequalities. For academic work, ChatGPT addressed it cannot be a substitute for human creativity and intellectuality because originality and novelty lack in outputs generated by ChatGPT. The tourism and hospitality industry can benefit from ChatGPT for certain things such as personalized services, content creation, and many more.

Painting the Kitchen Tables: Exploring women's domestic creative spaces through publication design

Abstract: The spaces women take up in society have been shrouded in shame, disenfranchisement, and contention, with the kitchen as a focal point of this argument. This article aims to suggest ways in which women can take up space in the kitchen, this integral pillar of society that upholds connection and creativity as an art form. Adjacent to this subversive shift of connotation is the shifts within feminism, as feminist perspectives on women within kitchens develop alongside the historical movement. In this project, the researcher has utilised a post-positivist paradigm under an auto-ethnographic methodology to document, analyse, and celebrate the variations within feminist perspectives on creativity within domestic spaces through textile and publication design. In order to shift perspectives on these domestic spaces, the design outcomes paid tribute to feminist artists who made the kitchen their studio and others who captured the kitchen as an artistic contribution to the feminist perspectives on these spaces. Through heuristic methods of testing, experimentation, and physical outputs, the researcher curated a series of design artefacts that distil the visceral experiences of how women take up space in kitchens. Through publication design, there is a documentation of the shifting feminist perspectives on women's domestic spaces through contrast and analysis of articles, poems, recipes, and artist insights. These contexts are supported by the tactility of the physical design outcome made using textile, pottery, and printed matter. The research distils and provides a destination for the celebration of ways in which women take up space within the kitchen and the integral artistic creations within those spaces.

Data-Driven Innovation: What Is It?

Abstract: The future of innovation processes is anticipated to be more data-driven and empowered by the ubiquitous digitalization, increasing data accessibility and rapid advances in machine learning, artificial intelligence, and computing technologies. While the data-driven innovation (DDI) paradigm is emerging, it has yet been formally defined and theorized and often confused with several other data-related phenomena. This paper defines and crystalizes "data-driven innovation" as a formal innovation process paradigm, dissects its value creation, and distinguishes it from data-driven optimization (DDO), data-based innovation (DBI), and the traditional innovation processes that purely rely on human intelligence. With real-world examples and theoretical framing, I elucidate what DDI entails and how it addresses uncertainty and enhance creativity in the innovation process and present a process-based taxonomy of different data-driven innovation approaches. On this basis, I recommend the strategies and actions for innovators, companies, R&D organizations, and governments to enact data-driven innovation.

Will ChatGPT get you caught? Rethinking of Plagiarism Detection

Abstract: The rise of Artificial Intelligence (AI) technology and its impact on education has been a topic of growing concern in recent years. The new generation AI systems such as chatbots have become more accessible on the Internet and stronger in terms of capabilities. The use of chatbots, particularly ChatGPT, for generating academic essays at schools and colleges has sparked fears among scholars. This study aims to explore the originality of contents produced by one of the most popular AI chatbots, ChatGPT. To this end, two popular plagiarism detection tools were used to evaluate the originality of 50 essays generated by ChatGPT on various topics. Our results manifest that ChatGPT has a great po-tential to generate sophisticated text outputs without being well caught by the plagiarism check software. In other words, ChatGPT can create content on many topics with high originality as if they were written by someone. These findings align with the recent concerns about students using chatbots for an easy shortcut to success with minimal or no effort. Moreover, ChatGPT was asked to verify if the essays were generated by itself, as an additional measure of plagiarism check, and it showed superior performance compared to the tradi-tional plagiarism-detection tools. The paper discusses the need for institutions to consider appropriate measures to mitigate potential plagiarism issues and advise on the ongoing debate surrounding the impact of AI technology on education. Further implications are discussed in the paper.

Semantic memory and creativity: the costs and benefits of semantic memory structure in generating original ideas

Abstract: Abstract Despite its theoretical importance, little is known about how semantic memory structure facilitates and constrains creative idea generation. We examine whether the semantic richness of a concept has both benefits and costs to creative idea generation. Specifically, we tested whether cue set size—an index of semantic richness reflecting the average number of elements associated with a given concept—impacts the quantity (fluency) and quality (originality) of responses generated during the Alternate Uses Task (AUT). Across four studies, we show that low-association, sparse, AUT cues benefit originality at the cost of fluency compared to high-association, rich, AUT cues. Furthermore, we found an interaction with individual differences in fluid intelligence in the low-association AUT cues, suggesting that constraints of sparse semantic knowledge can be overcome with top-down intervention. Our findings indicate that semantic richness differentially impacts the quality and quantity of generated ideas, and that cognitive control processes can facilitate idea production when conceptual knowledge is limited.

Empowerment Leadership as a Predictor of the Organizational Innovation in Higher Education

Abstract: Purpose: This study aims to examine the relationship between empowerment leadership and organizational innovation. This analyzes the influence of empowerment leadership on organizational innovation, whether knowledge sharing mediates the effect of empowerment leadership on individual creativity, if individual creativity moderates the influence of empowerment leadership on organizational innovation, and how psychological empowerment mediates the effect of leadership on individual creativity. Theoretical framework: Empowerment leadership includes delegation of authority, participating in decision-making, informing employees about regulations, becoming a role model, showing concern, and interacting with the team members. Organizational innovation is the ability to generate and adopt new ideas or behaviors because it increases productivity and business performance. Knowledge sharing is a mechanism that fosters individual creative thinking and increases employees' creativity. Therefore, leaders tend to promote the practice of knowledge sharing by generating useful new ideas and thoughts. Design/methodology/approach: Respondents are lecturers at the Faculty of Economics and Business of Islamic Higher Education (IHE) in Java, Indonesia, who have been selected as participants. Data were analyzed using the PLS-SEM to test the modified results of several models. Findings: The results showed that empowerment leadership directly affects organizational innovation, knowledge sharing mediates the influence of empowerment leadership on Individual creativity howevet, it failed to mediate the effect of empowerment leadership on organizational innovation, while psychological empowerment failed to moderate the relationship between variables. Research, Practical & Social implications: This study added distinctive supports to the leadership literature by identifying key leadership behaviors that foster or impair individual creativity, knowledge sharing and organizational innovation through investigating their relationships with leadership styles in the same research model. Originality/value: This study indicates that empowerment leadership majorly affects organizational innovation. Furthermore, knowledge sharing plays an important role by mediating between variables for the development of organizational innovation.

The Antecedents of Hotels’ Green Creativity: The Role of Green HRM, Environmentally Specific Servant Leadership, and Psychological Green Climate

Abstract: As a consequence of climate change, hotels are under mounting pressure to cut their carbon emissions, reduce their waste, and overall become more responsible in their operations. Given this context, experts claim that organisational human resources practices have immense ability to mould the behaviours of individuals. On the basis of w theory, we used a configuration of green human resources management, environmentally specific servant leadership, and psychological green climate to develop causal recipes for stimulating green creativity in hotel employees. Data were collected from 418 employees and analysed using an fsQCA to test the proposed model. Findings revealed that no single construct was sufficient to predict employees’ green creativity, but three causal recipes (i.e., green human respurces management, environmentally specific servant leadership, and psychological green climate) can be demonstrated to produce high green creativity. The study findings show that green human resources managment practices influence individual green creativity. It also indicated that environmentally specific servant leadership is a key driver of green creativity. Moreover, psychological green climate has a signifcant influence on green creativity. Our study has meaningful implications for hotel managers that can help them to develop new approaches and strategies to improve the employees’ green creativity by paying attention to green human resources managment practices, environmentally specific servant leadership, and psychological green climate.

Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling

Abstract: Creativity helps marketers better address customer needs, competitive actions, and challenges of an unpredictable environment. However, marketing academics have been debating the value added by creativity. This confusion can be best addressed by a comprehensive analysis of the creativity in marketing (CiM) literature, which we attempt to achieve. In this endeavor, we conducted citation, keyword, and authorship analyses from a corpus comprising 375 scholarly papers from 1973 to 2021. The most frequent keywords (e.g., advertising, co-creation, consumer creativity) may aid interested researchers in effectively exploring/understanding this domain. The domain’s most productive journals (e.g., JBR, JA, P&M) are recommended target journals. We used structural topic modeling to extract ten key topics and content-analyzed them to develop an organizing framework. Furthermore, we used the six trending topics (e.g., creativity and branding, consumer creativity, new product creativity) to suggest implications for theory, practice, and future research.

A Mathematical Investigation of Hallucination and Creativity in GPT Models

Abstract: In this paper, we present a comprehensive mathematical analysis of the hallucination phenomenon in generative pretrained transformer (GPT) models. We rigorously define and measure hallucination and creativity using concepts from probability theory and information theory. By introducing a parametric family of GPT models, we characterize the trade-off between hallucination and creativity and identify an optimal balance that maximizes model performance across various tasks. Our work offers a novel mathematical framework for understanding the origins and implications of hallucination in GPT models and paves the way for future research and development in the field of large language models (LLMs).

Trait creativity, personality, and physical activity: a structural equation model

Abstract: Background: Previous studies have shown that personality affects creativity, and physical activity and is associated with cognitive function. However, the relationship among physical activity, creativity, and personality remains unclear. This study sought to examine the relationship among personality, physical activity, and creativity to identify relevant risk factors of trait creativity. Structural equation modeling (SEM) was used to assess the effect of personality (extraversion, agreeableness, conscientiousness, neuroticism, and openness) on physical activity, the effect of physical activity on creativity traits.

The Impact of Supply Chain Management Practices on Competitive Advantage: The Moderating Role of Big Data Analytics

Abstract: Purpose: The current study aims to investigate the moderating role of Big Data Analytics (BDA) on the relationship between supply chain management practices (SCMPs) and the competitive advantage (CA) in the Jordanian manufacturing firms. Design/methodology/approach: Quantitative method was used to collect data from 156 Jordanian manufacturing companies. And hierarchical linear multiple regression using SPSS technique was used to test the study hypotheses. Findings: The results show significant positive impact of SCMPs on CA. Specifically, a significant positive impact is found between information quality (IQ), and information sharing (ISh) on CA. However, strategic supplier partnership (SSP), and customer relationship management (CRM) had no impact on CA. However, the study found that BDA does not enhance the impact of SCMPs on CA. Research, Practical & Social implications: This study provides an inventory of knowledge about the reality of BDA and its moderating role on the relationship between SCMPs and CA, which contributes to enriching the library in overall and Jordanian in specific in this subject. Originality/value: This paper is one of the first papers in the Jordanian context to address the moderating effect of BDA between SCMPs and CA.

Nexus of Strategic Thinking, Knowledge-Oriented Leadership, and Employee Creativity in Higher Education Institutes

Abstract: Purpose: The aim of this study is to examine strategic thinking and knowledge-oriented leadership influence employees' creativity in the setting of Jordanian private universities. Theoretical framework: The study employed Path Goal Theory to clarify the interaction of the variables used in Higher Education Institutes to address the issue. Design/methodology/approach: The research used a “partial least squares-structural equation modeling” approach to examine the gathered data. For analysis purpose, was developed and empirically verified with data (n = 143) obtained from a random sample of private universities in Jordan. Findings: The result found that Strategic thinking promotes and increases employee creativity. However, knowledge-oriented leadership moderates the causal association between strategic thinking and employee creativity. Research implications: The results are presented taking into account the relevant research as well as the practical implications for higher education administrators. Originality/value: The novel theoretical contribution that was made by this study is its emphasis on knowledge-oriented leadership as a moderator in the link between strategic thinking and employee creativity.

Circular, Cultural and Creative City Index: a Comparison of Indicators-based Methods with a Machine-Learning Approach

Abstract: Culture, creativity and circularity are driving forces for the transition of cities towards sustainable development models. This contribution proposes a data-driven quantitative methodology to compute cultural performance indices of cities (C4 Index) and thus compare results derived by subjective and objective assessment methods within the case study of the Metropolitan City of Naples. After data processing with Machine-Learning (ML) algorithms, two methods for weighting the indicators were compared: principal component analysis (PCA) and geographically weighted linear combination (WLC) with budget allocation. The results highlight similar trends among higher performance in seaside cities and lower levels in the inner areas, although some divergences between rankings. The proposed methodology was addressed to fill the research gap in comparing results obtained with different aggregation methods, allowing a choice consistent with the decision-making environment.

Educational Neuroscience in Academic Environment. A Conceptual Review

Abstract: Neuroscience uses cellular and molecular biology, anatomy and physiology, human behavior and cognition, and other disciplines to map the brain at a mechanistic level. Mapping all the cell-to-cell communication networks — the brain circuits that process all thoughts, emotions, and behaviors — is one of the most significant challenges of contemporary neuroscience. Neuroplasticity, the brain's capacity to form new neural connections and circuits, is the starting point and foundation of any learning process. Neuroscience can serve as a foundation for education in the same way that biology serves as a foundation for medicine, meaning that each field retains its creativity but cannot violate the laws of the other. This work examines the relationship between neuroscience and educational practice, focusing on how teachers and school psychologists can use potential research findings from these fields to bridge the gap between them.

The Influence of Work Motivation, Emotional Intelligence, and Competence on Occupation Satisfaction Through Work Achievement in the Library Service in South Sulawes

Abstract: Purpose: This research was conducted to analyze and explain the effect of work motivation, emotional intelligence, and competency on occupation satisfaction through work performance. Theoretical framework: Collecting data using a questionnaire of as many as 233 respondents. Design/methodology/approach: The research method used in this study is descriptive analysis and SEM (structural equation modeling) analysis with the help of the SmartPLS program. Findings: The results showed that there was an important positive direct effect of work motivation on work performance, an important positive direct effect on emotional intelligence on work performance, an important positive direct effect on competence on work performance, a positive and important direct effect on work motivation on occupation satisfaction, a positive direct effect not important on intelligence. Research, Practical & Social implications: The positive and important indirect effect of motivation on occupation satisfaction through work performance, positive and important indirect effect of emotional intelligence on occupation satisfaction, and positive and important indirect effect of competence on satisfaction. Originality/value: Emotional intelligence on occupation satisfaction, the positive and important direct effect of competence on occupation satisfaction, the important positive direct effect of occupation performance on occupation satisfaction.

Can AI Demonstrate Creativity?

Abstract: When fed a sufficient amount of training data, artificial intelligence techniques can be used to generate new ideas in several different ways. Is that creativity?

The Effect of Leadership Styles on Creative Behavior: the Mediating Role of Succession an Applied Study in Jordanian Medium and Small Companies

Abstract: Purpose: SMEs are a vital sector of the Jordanian economy and effective leadership was very large. The aim of this paper is to investigate the relationship between leadership styles,succession, and creative behaviour in Jordanian medium and small companies. Design/methodology/approach: Data has been collected from employees in medium and small companies in Jordan using the stratified random sampling method to distribute the questionnaire to employees in 28 companies, 460 questionnaires have been distributed, the validity and reliability of the questionnaire items were verified through a set of statistical tests on the Smart-PLS program (third version), where the internal consistency between items was calculated through the value of the Cronbach alpha variable Research, Practical & Social implications: The organization should develop its human resources and preserve them. That is why business organizations started practising employment succession and planning for it to build leadership and competency capable of managing the organization and achieve its goals efficiently and adequately. Findings: The results reveal that both transformational leadership style and transactional leadership style have an effective role in job succession and creative behaviour. Originality/value: The results confirm the existence of an important and direct relationship between both leadership styles and creative behaviour and that, indirectly through creative behaviour in general, the relationship between transformational leadership and creative behaviour is stronger than the relationship between transactional leadership and the creative behaviour of employees with the presence of succession as a mediating variable in both models. The research results provide valuable insights for managers to invest in succession and enhance creative behaviour in their organizations.

A Thirst for Knowledge: Grounding Curiosity, Creativity, and Aesthetics in Memory and Reward Neural Systems

Abstract: Curiosity, creativity, and aesthetics are typically studied separately. The extent to which they share psychological and neural mechanisms is not well understood, despite all being linked to broader personality characteristics like Openness to Experience and are driven by a desire for information and knowledge. Here, we review evidence and advance the hypothesis that creative and aesthetic experiences depend on curiosity as a driver of information-seeking and exploratory behavior because they are exemplars of situations that highlight gaps in knowledge or require problem finding and solving. At the psychological level, we link curiosity, creativity, and aesthetics to Openness to Experience and to ones’ semantic memory. We demonstrate how Openness is a critical personality trait in enhancing curious behaviors, as well as creative and aesthetic acts. Furthermore, we highlight the role of semantic memory in such information-seeking behavior, leading to knowledge acquisition. At the neural level, we examine the neurobiological underpinnings of these constructs in relation to the mesolimbic dopaminergic reward system, as related to information-seeking. Finally, we link creativity and aesthetic experience and discuss how stages of art viewing and making relate to curiosity. Thus, we argue that information-seeking, the key behavior attributed to curiosity, motivates both creative and aesthetic activities. ARTICLE HISTORY Received June 06, 2022

Metaphorical Creativity in Discourse

Abstract: On the “standard” view of conceptual metaphors (Lakoff and Johnson, 1980; Kövecses, 2002), metaphorical creativity arises from the cognitive processes of extending, elaboration, questioning, and combining conceptual content in the source domain (Lakoff and Turner, 1989). I will propose that such cases constitute only a part of metaphorical creativity. An equally important and common set of cases is comprised by what I call “context-induced” metaphors. I will discuss five types of these: metaphors induced by 1) the immediate linguistic context itself, 2) what we know about the major entities participating in the discourse, 3) the physical setting, 4) the social setting, and 5) the immediate cultural context. Such metaphors have not been systematically investigated so far, though they seem to form a large part of our metaphorical creativity.

Authentic leadership journey: an empirical discussion from Pakistani higher education employing the lay theory of psychology

Abstract: PurposeFrom a lay theory standpoint, the authentic leadership journey has not been perceived together. This research aims to examine how both theories might be combined to reveal an authentic leadership journey in the eyes of laypeople when they perceive commitment and performance in an organization.Design/methodology/approachUsing simple random sampling, this research used a self-administered questionnaire prepared and distributed to higher education professionals in Islamabad. SPSS was used to compute the data, and PLS Smart was used to determine the path analysis.FindingsThe need for authenticity among humans is not a phantom, but the perspective is more toward better performance. In Pakistan, the general public and the educational establishment may benefit from greater self-awareness.Originality/valueThis study sheds light on a new phenomenon that can help us better comprehend what it means to be an authentic leader.