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Aaron Baird
Researcher at J. Mack Robinson College of Business
Publications - 36
Citations - 859
Aaron Baird is an academic researcher from J. Mack Robinson College of Business. The author has contributed to research in topics: Health care & Information system. The author has an hindex of 13, co-authored 30 publications receiving 539 citations. Previous affiliations of Aaron Baird include Georgia State University & Arizona State University.
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Journal ArticleDOI
Understanding Determinants of Consumer Mobile Health Usage Intentions, Assimilation, and Channel Preferences
TL;DR: It is suggested that future initiatives to promote mHealth should shift targeting of consumers from coarse demographics to nuanced considerations of individual dispositions toward mobile service innovations, complementary or substitutive channel use preferences, perceived health conditions, health services availability and utilization, demographics, and socioeconomic characteristics.
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Why do participants continue to contribute? Evaluation of usefulness voting and commenting motivational affordances within an online knowledge community
TL;DR: A research framework that integrates consideration of usefulness voting and the collaboration tool of commenting to explain variation in individuals' online knowledge contribution behaviors is proposed and it is found that comments moderate the relationships between voting and knowledge contribution.
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The Next Generation of Research on IS Use: A Theoretical Framework of Delegation to and from Agentic IS Artifacts
Aaron Baird,Likoebe M. Maruping +1 more
TL;DR: It is argued that a new generation of “agentic” IS artifacts requires revisiting the human agency primacy assumption, and an IS delegation theoretical framework is developed, which provides a scaffolding which can guide future IS delegation theorizing and focuses on the human-agentic IS artifact dyad as the elemental unit of analysis.
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Fostering Participant Health Knowledge and Attitudes: An Econometric Study of a Chronic Disease-Focused Online Health Community
TL;DR: A model that integrates participant network position in an OHC, informational and emotional support exchange, and downstream individual-level health knowledge and attitudes finds that structural social capital is indeed a significant antecedent to social support exchange within an O HC and, interestingly, that social support provisioning has a stronger effect than social support receipt on health literacy and health attitude improvement.
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A linguistic signaling model of social support exchange in online health communities
TL;DR: A model that explains the signaling roles of linguistic features within OHC posts in promoting social support provision from OHC participants is proposed and results show that affective linguistic signals, including negative sentiment and linguistic style matching, are effective in invoking both informational and emotional support from the community.