Abstract : A study is reported of the variations in organizational commitment and job satisfaction, as related to subsequent turnover in a sample of recently-employed psychiatric technician trainees. A longitudinal study was made across a 10 1/2 month period, with attitude measures collected at four points in time. For this sample, job satisfaction measures appeared better able to differentiate future stayers from leavers in the earliest phase of the study. With the passage of time, organizational commitment measures proved to be a better predictor of turnover, and job satisfaction failed to predict turnover. The findings are discussed in the light of other related studies, and possible explanations are examined. (Modified author abstract)

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Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians. Technical Report No. 16.

Leaving for College

Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior

The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch

Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor‐event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued‐recall experiments, the effect of articulation of sponsorship fit on memory for sponsor‐event pairings is examined. While congruent sponsors have a natural memory advantage, results demonstrate that memory improvements via articulation are possible for incongruent sponsor‐event pairings. These improvements are, however, affected by the presence of competitor brands and the way in which memory is accessed.

Sponsorship-linked marketing: The role of articulation in memory

Purpose




Despite the volume of work on the subject, product design and its conceptualization has remained relatively abstract. There is hardly any discussion about the holistic meaning of design, especially with regards to its meaning for a user. This paper aims to explore consumer design perception to provide it a multidimensional definition and measure that is more relevant to industrial designers.




Design/methodology/approach




The study was done in two qualitative phases: the first to generate and confirm the design dimensions pre-conceived from literature, corroborated with consumer voices; and the second to include gamified depth interviews triangulated with conventional depth interviews and word association-based correspondence analysis to generate items that can measure each of those dimensions.




Findings




The first study confirms five dimensions of consumer design perception: visual, functional, kinesthetic, interface and information. Following the second phase, the study proposes five items for visual design, seven for functional design, three for kinesthetic design, four for interface design and five for information design.




Research limitations/implications




Though through multiple qualitative studies, combined with literary evidence, this work provides reasonable qualitative validity to the findings, a semiotic analysis-based methodologies that can further concretize, if not refute, the findings. Rooted in the theory of design value, the study explores transformation of design values, from the designer’s domain to that of a consumer. While each of the design constructs has gone through a thorough investigation in literature, this work is the first to provide a unified theory of consumer design perception.




Practical implications




Designers have long struggled to know what consumers want. There is a clear divide in designers and consumers’ meanings of design. This study attempts to bridge this divide. Items measuring each construct should enable them in tweaking their offerings to a consumer’s liking.




Originality/value




Design is an abstract term and can be applied by a designer or a consumer. Dimensionalization of this complex term for better understanding using innovative qualitative tools serves as an original contribution to field of design research.

An exploratory conceptualization of consumer design perception for digital devices

The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI).,With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation regulations.,A total of eight regulations were proposed: academic/extracurricular activities, infrastructure, faculty research expertise, teaching and learning quality, placement opportunities, marketing and promotion, education cost and social influence. The first four were autonomous motivations and the remaining were controlled motivations.,The study leverages the SDT motivation continuum into a structured HEI attribute-based student motivation framework.,The study guides HEI managers with specific attributes to position the institute appropriately.,This is one of the few works in the higher education utilizing the complete SDT framework.

An Attribute-Based Framework for Students' Motivation to Join an HEI: A Self-Determination Theory Perspective.

Background: - COVID-19 is the most important public health problem of recent time. Many people require hospitalization after infection. COVID vaccination is the most effective way to prevent the disease. Due to extensive negative publicity through social media channels/platforms,significant number of individuals are not coming forward for vaccination. Therefore, study is needed to evaluate adverse effects associated with different vaccines available in India. Objectives: - To assess the adverse effects associated with COVID-19 vaccination and compare the side effect of two most commonly used COVID vaccines in India. Methods:- In the current report, a cross sectional study was conducted among beneficiaries of COVID-19 vaccines at the vaccination center of the LLRM Medical college, India. After institutional ethical clearance and informed consent, patients were asked about the symptoms they experienced after vaccination. A very simple random sampling approach was used to select beneficiaries. Information was collected on predesigned Google form and total 391 patients submitted the responses. Results:- Out of total respondents 77 % individuals reported one or more symptoms. Fever was reported to be most common problem (59.3%) followed by body ache (57.5%). Out of total beneficiaries, 68.3% experienced mild symptoms while 23% remain asymptomatic. Only few subjects reported moderate adverse effects (8.7%).  None of the respondent reported severe and serious adverse effect. Conclusions:- Vaccine associated adverse effects were found less than 3 days and of mild variety in most of the beneficiaries. There was no difference in adverse effect profile of two commonly used vaccines in India. People must come forward for vaccination in mass without fearing of adverse effects of vaccines.

Myths and misbelieves regarding COVID vaccines in India

Background: COVID-19 is the most important public health problem of the world presently. Many people require hospitalization after infection and for some people disease is fatal. COVID vaccination and COVID appropriate behaviours are the most effective way to prevent disease. In the light of new mutant strains of Corona virus in some countries, e.g. omicron variant, against that vaccine may not be so effective, the importance of COVID appropriate behaviour has been increased further. In this connexion this study was planned to assess the post COVID vaccination covid appropriate behaviours (CAB) of vaccine beneficiaries in a vaccination centre in Northern India. To evaluate the post vaccination COVID appropriate behaviour and protective efficacy of two most commonly used vaccines in India.Methods: Present cross-sectional study was done among beneficiaries of COVID vaccines at vaccination centre LLRM Medical college. After institutional ethical clearance and informed consent patients were asked about post vaccination COVID appropriate behaviours and severity of COVID symptoms they experienced after being COVID positive. The symptoms of COVID-19 were compared in pre and post vaccination group. Simple random sampling was used to select beneficiaries. A total 391 patients submitted the responses. Information thus collected on predesigned Google form.Results: Participants showed good knowledge regarding CAB, and bearing mask was most commonly followed CAB. Beneficiaries agreed that they need to follow CAB post vaccination too.Conclusions: A total of 93.1% vaccine beneficiaries were aware of COVID appropriate behaviours. Bearing face mask and physical distance were most commonly used COVID appropriate behaviours. Approximately 10% of beneficiaries followed COVID appropriate behaviours less promptly post vaccination.

Post vaccination adherence to COVID appropriate behaviours

This conceptual work investigates the relationship between user-perceived product design and consumer-based brand equity. By integrating three independent and diverse theoretical perspectives, namely design value framework, means–end chains, and brand equity theory, we present a detailed literature review that relates consumer design perception to brand equity, mediated by consumption value. We also propose design perception as a multi-dimensional entity constituted of visual, functional, kinesthetic, interface, and information design perceptions. Consumption experience, manifested as experiential value, is conceptualized as a higher-order construct, with usability, social value, and pleasure in use forming the lower-order factors. Brand equity is also operationalized with five underlying components—brand association, perceived quality, perceived value, brand trust, and brand loyalty. Moderating effects of consumer characteristics on the relationship between design perception and the consumption value are also explored. By proposing a framework in line with the modern philosophy of design thinking, this work provides guidelines for practicing designers to work in conjunction with marketers, so as to create design elements that meet and shape consumers’ design needs, resulting in a positive consumer–brand relationship. Copyright Academy of Marketing Science 2015

Abhishek Mishra

Papers

An exploratory conceptualization of consumer design perception for digital devices

An Attribute-Based Framework for Students' Motivation to Join an HEI: A Self-Determination Theory Perspective.

Myths and misbelieves regarding COVID vaccines in India

Post vaccination adherence to COVID appropriate behaviours

An integrated framework for design perception and brand equity