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Afrodita Marcu

Researcher at University of Surrey

Publications -  34
Citations -  1147

Afrodita Marcu is an academic researcher from University of Surrey. The author has contributed to research in topics: Medicine & Information seeking. The author has an hindex of 14, co-authored 29 publications receiving 841 citations. Previous affiliations of Afrodita Marcu include Brunel University London & RMIT University.

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'Would you eat cultured meat?': consumers' reactions and attitude formation in Belgium, Portugal and the United Kingdom

TL;DR: Consumers saw few direct personal benefits but they were more open to perceiving global societal benefits relating to the environment and global food security, and concern about risk governance and control and need for regulation and proper labeling.
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Cancer survivors' experience with telehealth : a systematic review and thematic synthesis

TL;DR: Telehealth interventions can facilitate an experience of personalized care and reassurance for those living with and beyond cancer; however, it is important to consider individual factors when tailoring interventions to ensure engagement promotes benefit rather than burden.
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Analogies, metaphors, and wondering about the future: Lay sense-making around synthetic meat:

TL;DR: It is suggested that research on public understanding of technology should cultivate a climate of active thinking and should encourage questioning during the process of sense-making to try to reduce unhelpful anchoring.
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Consumers' confidence, reflections and response strategies following the horsemeat incident

TL;DR: In this paper, the authors identify the core issues affecting consumers' confidence in the food industry, particularly in the meat processing sector, and explore the impact of the horsemeat incident on consumers' purchasing and eating behavior.
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Frameworks for risk communication and disease management: the case of Lyme disease and countryside users

TL;DR: A conceptual framework based on the pressure–state–response model with five broad responses to disease incidence is introduced by reference to tick-borne Lyme borreliosis, for which informed precautionary behaviour is particularly relevant.