Alladi Venkatesh

TL;DR: In this article, the authors elaborate on various key ideas about consumption and consumer from a theoretical position that they have labeled "liberatory postmodernism." By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, they show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential.

TL;DR: The authors argue that consumers are not driven by needs but have needs which are driven by external forces, arguing that consumers have become customizers, and that marketing organizations' offerings will increasingly become processes rather than finished products.

TL;DR: In this article, the authors address the inherent dissonance among fast fashion consumers, who often share a concern for environmental issues even as they indulge in consumer patterns antithetical to ecological best practices.

TL;DR: Wepropose as discussed by the authors is a conceptual framework that comprises three key entities: the consumer, the mobile, and the retailer, addressing key related issues such as mobile consumer activities, mobile consumer segments, mobile adoption enablers and inhibitors, key mobile properties, key retailer mobile marketing activities and competition.

TL;DR: In this article, the authors propose a conceptual framework that comprises three key entities: the consumer, the mobile, and the retailer, which addresses key related issues such as mobile consumer activities, mobile consumer segments, mobile adoption enablers and inhibitors, key mobile properties, key retailer mobile marketing activities and competition.