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André Marchand
Researcher at University of Cologne
Publications - 19
Citations - 802
André Marchand is an academic researcher from University of Cologne. The author has contributed to research in topics: Video game & Social media. The author has an hindex of 9, co-authored 17 publications receiving 540 citations. Previous affiliations of André Marchand include University of Münster & Leipzig University.
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Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
TL;DR: In this article, a conceptual framework of value creation through video games is developed, highlighting important findings from existing research in marketing and other disciplines, and applying the framework to derive future research opportunities.
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Hook vs. hope: How to enhance customer engagement through gamification
TL;DR: In this paper, the authors explored how gamification fosters customer engagement and found that hope is more strongly associated with customer engagement than the psychological condition of compulsion, which even exerts a negative impact.
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Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
TL;DR: In this article, a theoretical framework of the influence of microblogs and consumer reviews on new product success has been proposed, drawing from consumer information search theory and diffusion theory, which analyzes a system of equations.
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Can Automated Group Recommender Systems Help Consumers Make Better Choices
TL;DR: The authors develop a conceptual framework of the effects of group recommenders and empirically examine these effects through two choice experiments, finding that automated group recommender offer more valuable information than single recommenders when the choice agent must consume the recommended alternative.
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Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership:
TL;DR: Access-based services (ABS) as discussed by the authors have become popular as an alternative to the physical ownership of material goods, where consumers do not physically own material goods but gain access to services by registering with the provider.