M
Martin P. Fritze
Researcher at University of Cologne
Publications - 12
Citations - 515
Martin P. Fritze is an academic researcher from University of Cologne. The author has contributed to research in topics: Service (business) & Sharing economy. The author has an hindex of 6, co-authored 11 publications receiving 240 citations. Previous affiliations of Martin P. Fritze include University of Rostock.
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Journal ArticleDOI
Methodological research on partial least squares structural equation modeling (PLS-SEM)
Gohar Feroz Khan,Marko Sarstedt,Wen-Lung Shiau,Joseph F. Hair,Christian M. Ringle,Martin P. Fritze +5 more
TL;DR: This is the first study to apply SNA to reveal the interrelated structures and properties of PLS-SEM’s research domain, and reveals that specific authors dominate the network, whereas most authors work in isolated groups, loosely connected to the network‘s focal authors.
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Hook vs. hope: How to enhance customer engagement through gamification
TL;DR: In this paper, the authors explored how gamification fosters customer engagement and found that hope is more strongly associated with customer engagement than the psychological condition of compulsion, which even exerts a negative impact.
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Luxury in the digital age: A multi-actor service encounter perspective
TL;DR: In this paper, a set of propositions at the intersections of the physical, digital, and social realms on how luxury brands can adapt the use of digital multi-actor interactions to augment rather than imperil their brand image are presented.
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Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership:
TL;DR: Access-based services (ABS) as discussed by the authors have become popular as an alternative to the physical ownership of material goods, where consumers do not physically own material goods but gain access to services by registering with the provider.
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Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies
TL;DR: The results show that consumers become instantaneously attached to and are reluctant to give up digital services once they have obtained them and that the psychological processes underlying the effect differ between utilitarian and hedonic digital services.