A
Andreas B. Eisingerich
Researcher at Imperial College London
Publications - 89
Citations - 7674
Andreas B. Eisingerich is an academic researcher from Imperial College London. The author has contributed to research in topics: Customer retention & Customer advocacy. The author has an hindex of 29, co-authored 78 publications receiving 6280 citations. Previous affiliations of Andreas B. Eisingerich include University of Cambridge.
Papers
More filters
Journal ArticleDOI
How an environment of stress and social risk shapes student engagement with social media as potential digital learning platforms: qualitative study
TL;DR: Important drivers and inhibitors for students to engage with social media platforms as learning tools are identified to allow students to take full advantage of being connected, thus facilitating a richer learning experience during their university life.
Journal ArticleDOI
The effect of inter- and intra-regional geographic diversification strategies on firm performance in China
TL;DR: In this article, the authors examined the effect of intra-and inter-regional geographic diversification on firm performance in mainland China and investigated the key firm capabilities, which moderate the relationships between intra- and interregional geographical diversification and firm performance.
Analysis papers Relationship marketing in the fi nancial services industry: The importance of customer education, participation and problem management for customer loyalty
TL;DR: In this paper, a model that examines the relative importance of customer education, participation and problem management in driving customer loyalty is presented, and the results support the hypothesised model and show customer education to be the strongest determinant of client loyalty.
Posted ContentDOI
Examining the role of gamification and use of mHealth apps in the context of smoking cessation: A review of extant knowledge and outlook
Yusuf Sherwani,Maroof Ahmed,Mohammed Muntasir,Abdulrahman El-Hilly,Sheeraz Iqbal,Sarim Siddiqui,Zaid Al-Fagih,Omar S. Usmani,Andreas B. Eisingerich +8 more
TL;DR: The advent of the iPhone in 2007, followed closely in 2008 by Google's open-source alternative, Android, led to the creation of a new category of devices; propelling smartphones from the domain of business users into a powerful mass consumer device.
Book ChapterDOI
Customer Satisfaction and Purchase Behavior: The Role of Customer Input
TL;DR: In this article, the authors combine survey-based data with behavioral data to show that the impact of satisfaction on customer behavior is fully mediated by customer input, while word of mouth acts as a partial mediator in the satisfaction-customer behavior relationship.