A
Andreas Herrmann
Researcher at RWTH Aachen University
Publications - 782
Citations - 28558
Andreas Herrmann is an academic researcher from RWTH Aachen University. The author has contributed to research in topics: Customer satisfaction & Product (category theory). The author has an hindex of 82, co-authored 761 publications receiving 25274 citations. Previous affiliations of Andreas Herrmann include Max Planck Society & University of Miami.
Papers
More filters
Journal ArticleDOI
The Social Influence of Brand Community: Evidence from European Car Clubs
TL;DR: In this article, the authors develop and estimate a conceptual model of how different aspects of customers' relationships with the brand community influence their intentions and behaviors, and test their hypotheses by estimating a structural equation model with survey data.
Journal ArticleDOI
Direct and indirect effects of self-image congruence on brand loyalty
TL;DR: In this article, the authors test a model dealing with direct and indirect effects of self-image congruence on brand loyalty, and the model was tested using cars as the product stimulus in a survey of 600 car owners.
Journal ArticleDOI
The Evolution of Loyalty Intentions
TL;DR: In this article, the authors demonstrate that loyalty intentions are a function of perceived value early in the life cycle, and over time, more affective attitudes toward the brand and the relationship with the company come to mediate the effects of value on intentions.
Journal ArticleDOI
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
TL;DR: In this paper, the authors examine the impact of online-offline channel integration (OI), defined as integrating access to and knowledge about the offline channel into an online channel.
Journal ArticleDOI
Electrochemistry, Spectroscopy and Electrogenerated Chemiluminescence of Perylene, Terrylene, and Quaterrylene Diimides in Aprotic Solution
TL;DR: In this article, the electrochemistry, UV−vis spectrophotometry, photoluminescence, and electrogenerated chemilumininescence (ECL) of perylenedicarboxylic imide, perylenetetetracarboxymoxylic diimide (PDI), terrylenetetricarboxylic diimides (TDI), and quaterrylenecarboxynecaroxylinear diimidemide (QDI) were investigated.