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Anthony G. Greenwald

Researcher at University of Washington

Publications -  251
Citations -  65748

Anthony G. Greenwald is an academic researcher from University of Washington. The author has contributed to research in topics: Implicit-association test & Implicit attitude. The author has an hindex of 96, co-authored 250 publications receiving 60596 citations. Previous affiliations of Anthony G. Greenwald include Ohio State University & University of California, Berkeley.

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Measuring individual differences in implicit cognition: The implicit association test.

TL;DR: An implicit association test (IAT) measures differential association of 2 target concepts with an attribute when instructions oblige highly associated categories to share a response key, and performance is faster than when less associated categories share a key.
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Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes.

TL;DR: The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology.
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Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

TL;DR: The best-performing measure incorporates data from the IAT's practice trials, uses a metric that is calibrated by each respondent's latency variability, and includes a latency penalty for errors, and strongly outperforms the earlier (conventional) procedure.
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Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity.

TL;DR: A review of 122 research reports (184 independent samples, 14,900 subjects) found average r =.274 for prediction of behavioral, judgment, and physiological measures by Implicit Association Test (IAT) measures as mentioned in this paper.
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The totalitarian ego: Fabrication and revision of personal history.

TL;DR: Garg et al. as discussed by the authors argued that ego's cognitive biases, egocentricity, beneffectance, and cognitive conservatism, are similar to those of a totalitarian information-control system.