MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

In 1974 an article appeared in Science magazine with the dry-sounding title “Judgment Under Uncertainty: Heuristics and Biases” by a pair of psychologists who were not well known outside their discipline of decision theory. In it Amos Tversky and Daniel Kahneman introduced the world to Prospect Theory, which mapped out how humans actually behave when faced with decisions about gains and losses, in contrast to how economists assumed that people behave. Prospect Theory turned Economics on its head by demonstrating through a series of ingenious experiments that people are much more concerned with losses than they are with gains, and that framing a choice from one perspective or the other will result in decisions that are exactly the opposite of each other, even if the outcomes are monetarily the same. Prospect Theory led cognitive psychology in a new direction that began to uncover other human biases in thinking that are probably not learned but are part of our brain’s wiring.

Thinking fast and slow.

Impatti, adattamento e vulnerabilita Le cause e le responsabilita dei cambiamenti climatici sono state trattate sul numero di ottobre della rivista Cda. Approfondiamo l’argomento presentando il documento: “Cambiamenti climatici 2007: impatti, adattamento e vulnerabilita” votato ad aprile 2007 dal secondo gruppo di lavoro del Comitato Intergovernativo sui Cambiamenti Climatici (Intergovernmental Panel on Climate Change). Si tratta del secondo di tre documenti che compongono il quarto rapporto sui cambiamenti climatici.

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Climate Change 2007: Impacts, Adaptation and Vulnerability.

Emotion and Adaptation

https://repository.tudelft.nl/islandora/object/uuid%3A2bdf60ac-ad83-46be-afa3-fa5130e04118/datastream/OBJ/download

The Circular Economy – A new sustainability paradigm?

A national, representative survey of the U.S. public found that Americans have moderate climate change risk perceptions, strongly support a variety of national and international policies to mitigate climate change, and strongly oppose several carbon tax proposals. Drawing on the theoretical distinction between analytic and experiential decision-making, this study found that American risk perceptions and policy support are strongly influenced by experiential factors, including affect, imagery, and values, and demonstrates that public responses to climate change are influenced by both psychological and socio-cultural factors.

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Climate Change Risk Perception and Policy Preferences: The Role of Affect, Imagery, and Values

(2005). What is Sustainable Development? Goals, Indicators, Values, and Practice. Environment: Science and Policy for Sustainable Development: Vol. 47, No. 3, pp. 8-21.

What is Sustainable Development? Goals, Indicators, Values, and Practice

Public risk perceptions can fundamentally compel or constrain political, economic, and social action to address particular risks. Public support or opposition to climate policies (e.g., treaties, regulations, taxes, subsidies) will be greatly influenced by public perceptions of the risks and dangers posed by global climate change. This article describes results from a national study (2003) that examined the risk perceptions and connotative meanings of global warming in the American mind and found that Americans perceived climate change as a moderate risk that will predominantly impact geographically and temporally distant people and places. This research also identified several distinct interpretive communities, including naysayers and alarmists, with widely divergent perceptions of climate change risks. Thus, “dangerous” climate change is a concept contested not only among scientists and policymakers, but among the American public as well.

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American Risk Perceptions: Is Climate Change Dangerous?

A survey of 119 countries shows that education is the strongest predictor of climate change awareness around the world. The results suggest that improving understanding of local impacts is vital for public engagement.

Predictors of public climate change awareness and risk perception around the world

Effectively addressing climate change requires significant changes in individual and collective human behavior and decision-making. Yet, in light of the increasing politicization of (climate) science, and the attempts of vested-interest groups to undermine the scientific consensus on climate change through organized "disinformation campaigns," identifying ways to effectively engage with the public about the issue across the political spectrum has proven difficult. A growing body of research suggests that one promising way to counteract the politicization of science is to convey the high level of normative agreement ("consensus") among experts about the reality of human-caused climate change. Yet, much prior research examining public opinion dynamics in the context of climate change has done so under conditions with limited external validity. Moreover, no research to date has examined how to protect the public from the spread of influential misinformation about climate change. The current research bridges this divide by exploring how people evaluate and process consensus cues in a polarized information environment. Furthermore, evidence is provided that it is possible to pre-emptively protect ("inoculate") public attitudes about climate change against real-world misinformation.

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Anthony Leiserowitz

Papers

Climate Change Risk Perception and Policy Preferences: The Role of Affect, Imagery, and Values

What is Sustainable Development? Goals, Indicators, Values, and Practice

American Risk Perceptions: Is Climate Change Dangerous?

Predictors of public climate change awareness and risk perception around the world

Inoculating the Public against Misinformation about Climate Change