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Aric Rindfleisch
Researcher at University of Illinois at Urbana–Champaign
Publications - 73
Citations - 10897
Aric Rindfleisch is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Materialism & Computer science. The author has an hindex of 35, co-authored 69 publications receiving 9757 citations. Previous affiliations of Aric Rindfleisch include Tilburg University & University of Arizona.
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Transaction Cost Analysis: Past, Present, and Future Applications
Aric Rindfleisch,Jan B. Heide +1 more
TL;DR: In this article, transaction cost analysis (TCA) has received considerable attention in the marketing literature over the past decade, and marketing scholars have made important contributions in extending and refining it.
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Materialism and Well-Being: A Conflicting Values Perspective
TL;DR: The authors examined the relationship between material values and other important life values and found that the individual orientation of material values conflicts with collective-oriented values, such as family values and religious values, and that this state of values conflict creates psychological tension, and this tension is associated with a reduced sense of well-being.
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The acquisition and utilization of information in new product alliances: A strength-of-ties perspective
TL;DR: In this paper, the authors examine the acquisition and utilization of information in new product alliances and suggest that horizontal alliances have lower levels of relational embeddedness and higher levels of knowledge redundancy than vertical alliances.
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Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings and Guidelines
TL;DR: In this paper, the validity of cross-sectional versus longitudinal surveys is compared using two data sets and a Monte Carlo simulation. And the authors provide a set of guidelines to assist researchers in deciding whether to employ a longitudinal survey approach.
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
TL;DR: The authors argue that emotional-branding strategies are conducive to the emergence of a doppelganger brand image, which is defined as a family of disparaging images and meanings about a brand that circulate throughout popular culture.