Journal ArticleDOI
The acquisition and utilization of information in new product alliances: A strength-of-ties perspective
TLDR
In this paper, the authors examine the acquisition and utilization of information in new product alliances and suggest that horizontal alliances have lower levels of relational embeddedness and higher levels of knowledge redundancy than vertical alliances.Abstract:
In this article, the authors examine the acquisition and utilization of information in new product alliances. Drawing from research in social network theory with a focus on the strength-of-ties literature, the authors suggest that horizontal alliances have lower levels of relational embeddedness and higher levels of knowledge redundancy than vertical alliances. The authors then suggest that though embeddedness enhances both the acquisition and utilization of information in alliances, redundancy diminishes information acquisition but enhances information utilization. The authors test these ideas using a sample of 106 U.S. firms that recently have participated in new product alliances. Although the results are broadly supportive of the predictions, they are also surprising because they question key underlying assumptions of the strength-of-ties literature. For example, closely tied individual actors are typically assumed to share both high levels of embeddedness and high levels of redundancy, but t...read more
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.
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Corporate social responsibility and marketing: An integrative framework
Isabelle Maignan,O. C. Ferrell +1 more
TL;DR: In this paper, the authors introduce a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline and discuss the managerial processes needed to monitor, meet, and even exceed, stakeholder norms.
Posted Content
Managing Potential and Realized Absorptive Capacity: How Do Organizational Antecedents Matter?
Justin J. P. Jansen,Frans van den Bosch,Frans van den Bosch,Henk W. Volberda,Henk W. Volberda +4 more
TL;DR: In this paper, the authors explore how organizational antecedents affect potential and realized absorptive capacity and find that organizational mechanisms associated with coordination capabilities (i.e., cross-functional interfaces, participation in decision-making, and job rotation) primarily enhance a unit's potential absorptive capacities.
Journal ArticleDOI
Managing potential and realized absorptive capacity: how do organizational antecedents matter?
TL;DR: In this article, the authors explore how organizational antecedents affect potential and realized absorptive capacity and find that organizational mechanisms associated with coordination capabilities (cross-functional interfaces, participation in decision making, and job rotation) primarily enhance a unit's potential absorptive capacities.
Journal ArticleDOI
Resolving the Capability–Rigidity Paradox in New Product Innovation:
TL;DR: In this paper, the authors argue that market orientation provides a key to the capability-rigidity paradox in product innovation, and that customer and competitor orientations ensure simultaneous investments in exploiting existing product innovation competencies and exploring new ones.
References
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Absorptive capacity: a new perspective on learning and innovation
TL;DR: In this paper, the authors argue that the ability of a firm to recognize the value of new, external information, assimilate it, and apply it to commercial ends is critical to its innovative capabilities.
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The Commitment-Trust Theory of Relationship Marketing
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The Economic Institutions of Capitalism
TL;DR: The Economic Institutions of Capitalism as mentioned in this paper is a seminal work in the field of economic institutions of capitalism. Journal of Economic Issues: Vol. 21, No. 1, pp. 528-530.
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