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Ashutosh Dixit
Researcher at Cleveland State University
Publications - 27
Citations - 827
Ashutosh Dixit is an academic researcher from Cleveland State University. The author has contributed to research in topics: Competition (economics) & The Internet. The author has an hindex of 13, co-authored 27 publications receiving 681 citations. Previous affiliations of Ashutosh Dixit include College of Business Administration & University of Georgia.
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Outsourcing to emerging markets: Theoretical perspectives and policy implications
TL;DR: In this article, the authors provide a better understanding of the concepts of offshoring and outsourcing business models, discuss relevant theoretical perspectives related to outsourcing, and present a taxonomy of outsourcing strategies drawing on the extant literature.
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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
TL;DR: In this paper, a marketing-centric definition and a systematic taxonomy and framework for intelligent agent technologies (IATs) is proposed, using a grounded theory approach, and interviews with managers from 50 companies in 22 industries reveal the importance of understanding IAT applications and adopting them.
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Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods
TL;DR: In this article, the authors examined the financial effects of customer loyalty using the framework of customer lifetime value (CLV) and found that customer loyalty is positively associated with customer revenue and customer retention, both of which drive CLV.
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International Market Reentry: A Review and Research Framework
TL;DR: In this paper, a knowledge utilization framework for international market reentry is presented, along with a reentry matrix that encompasses host country attractiveness, risk, and firm resources and capabilities.
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Customer-centric pricing: The surprising secret for profitability
Robert G. Cross,Ashutosh Dixit +1 more
TL;DR: Customer-centric pricing as mentioned in this paper requires the simultaneous and continuous assessment of product attributes, customer perceptions, and the circumstances of time and place by listening to customers' actions, which is a means of assuring that companies assess the value they create for customers and extract that value from the marketplace.