Axèle Giroud

TL;DR: In this paper, the authors examine how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand, using the UK city of Bradford as a case study and adopts theoretical concepts of product and corporate branding.

TL;DR: In this article, the authors argue that subsidiary roles and technological competences affect the extent of vertical supply chain linkages as well as their potential for technological spillovers, and test for the effect of subsidiaries' autonomy, initiative, technological capability, internal and external technological embeddedness on the extent and intensity of forward and backward vertical linkages.

TL;DR: In this article, the authors proposed solutions to two recurring problems in cross-national research: response style differences and language bias, and conducted a methodological comparison of two different response formats, rating and ranking, to evaluate the validity of presenting respondents with short scenarios for which they need to rank their top 3 solutions.

TL;DR: In this paper, the potential for firm capability and resource development via foreign-local interaction depends on the scope, quantity and quality of linkages formed, and the relative emphasis on linkages will involve tradeoffs between them and maintaining equilibrium between global and local considerations.

TL;DR: In this paper, the authors compare the activities of multinationals in both Malaysia and Vietnam using data provided by multinational subsidiaries, and suggest avenues for Vietnam to maximise beneficial linkages from MNEs.