https://www.hse.ru/data/816/479/1225/Oct%2019%20Cited%20%231%20Manage%20THE%20THEORY%20OF%20PLANNED%20BEHAVIOR.pdf

The theory of planned behavior

The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research. From a database of 185 independent studies published up to the end of 1997, the TPB accounted for 27% and 39% of the variance in behaviour and intention, respectively. The perceived behavioural control (PBC) construct accounted for significant amounts of variance in intention and behaviour, independent of theory of reasoned action variables. When behaviour measures were self-reports, the TPB accounted for 11% more of the variance in behaviour than when behaviour measures were objective or observed (R2s = .31 and .21, respectively). Attitude, subjective norm and PBC account for significantly more of the variance in individuals' desires than intentions or self-predictions, but intentions and self-predictions were better predictors of behaviour. The subjective norm construct is generally found to be a weak predictor of intentions. This is partly attributable to a combination of poor measurement and the need for expansion of the normative component. The discussion focuses on ways in which current TPB research can be taken forward in the light of the present review.

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Efficacy of the Theory of Planned Behaviour: a meta-analytic review.

The Technology Acceptance Model and two variations of the Theory of Planned Behavior were compared to assess which model best helps to understand usage of information technology. The models were compared using student data collected from 786 potential users of a computer resource center. Behavior data was based on monitoring 3,780 visits to the resource center over a 12-week period. Weighted least squares estimation revealed that all three models performed well in terms of fit and were roughly equivalent in terms of their ability to explain behavior. Decomposing the belief structures in the Theory of Planned Behavior provided a moderate increase in the explanation of behavioral intention. Overall, the results indicate that the decomposed Theory of Planned Behavior provides a fuller understanding of behavioral intention by focusing on the factors that are likely to influence systems use through the application of both design and implementation strategies.

Understanding Information Technology Usage: A Test of Competing Models

The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...

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Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

▪ Abstract We review empirical and conceptual developments over the past four years (1992–1995) on attitudes and persuasion. A voluminous amount of material was produced concerning attitude structure, attitude change, and the consequences of holding attitudes. In the structure area, particular attention is paid to work on attitude accessiblity, ambivalence, and the affective versus cognitive bases of attitudes. In persuasion, our review examines research that has focused on high effort cognitive processes (central route), low effort processes (peripheral route), and the multiple roles by which variables can have an impact on attitudes. Special emphasis is given to work on cognitive dissonance and other biases in message processing, and on the multiple processes by which mood influences evaluations. Work on the consequences of attitudes focuses on the impact of attitudes on behavior and social judgments.

Attitudes and attitude change

The theory of planned behavior (Ajzen, 1985, 1987) is used to predict leisure intentions and behavior. College students completed a questionnaire that measured involvement, moods, attitudes, subjec...

Application of the Theory of Planned Behavior to Leisure Choice.

Contingent value measurement: On the nature and meaning of willingness to pay

This study examines assumptions of the concepts which form the basis for experience based setting management of outdoor recreation areas. To test the assumptions a sample of wilderness users was surveyed and divided into experience groups based on differences in the specific experiences they desire. These experience groups were then tested for differences in their activity and setting preferences. The study was conducted at the Bridger Wilderness, the Fitzpatrick Wilderness, and the Popo Agie Primitive Area in Wyoming during 1978–79. Data were collected by questionnaire, and responses were examined by object cluster analysis to group users on the basis of the types of experiences important to them. Results offer support for the concepts tested; three groups with different preferences for experiences were identified and were found to differ on the activities, setting, and management actions they prefer. Directions f or future research are given and recommendations concerning the usefulness of exper...

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A test of concepts inherent in experience based setting management for outdoor recreation areas.

/pdf/the-opportunity-spectrum-concept-and-behavioral-information-4y1b6mdq1u.pdf

The Opportunity Spectrum -- Concept and Behavioral Information in Outdoor Recreation Resource Supply Inventories: Background and Application

Sets of 16 beliefs about the consequences of each of 6 leisure activities were selected in a pilot study by means of free elicitation. The beliefs varied in salience (salient vs. nonsalient), valence (positive vs. negative), and type (instrumental vs. effective). In the main study, 69 college students expressed their agreements with each belief, evaluated the consequences involved in the beliefs, and rated each leisure activity on 4 evaluative scales as a standard measure of attitude. The latencies of these responses were used to assess accessibilities of beliefs and attitudes in an effort to quantify degree of salience. Accessibility of beliefs was found to increase significantly with frequency of elicitation in the pilot study (salience) and with the judged favorability of the consequences. Salience was further found to be related to degree and extremity of agreement. Accessibility was also found to moderate the correlation between beliefs and attitudes posited in the expectancy-value model of attitude. The correlation between a given belief and the direct attitude measure increased with the belief's accessibility, and the correlation between a measure of attitude based on the set of salient beliefs and the standard attitude measures increased with the accessibility of the attitude. Implications for the identification and measurement of perceived benefits and costs of leisure are discussed.

B. L. Driver

Papers

Application of the Theory of Planned Behavior to Leisure Choice.

Contingent value measurement: On the nature and meaning of willingness to pay

A test of concepts inherent in experience based setting management for outdoor recreation areas.

The Opportunity Spectrum -- Concept and Behavioral Information in Outdoor Recreation Resource Supply Inventories: Background and Application

Identifying Salient Beliefs About Leisure Activities: Frequency of Elicitation Versus Response Latency1