Showing papers in "Journal of Consumer Psychology in 1992"

TL;DR: In this article, three studies were conducted to examine the role of need for cognition on attitudes formed as a result of exposure to advertisements and found that attitudes of high need for cognitive ability individuals were based more on an evaluation of product attributes than were the attitudes of low need to cognition persons.

TL;DR: In this article, a measure of a central concept in consumer behavior research is presented, which is related to social-cognitive theories of the self, and the role of attachment in the relationship between people and possessions is discussed.

TL;DR: In this article, the authors attempted to understand brand name effects within the framework of the heuristic-systematic model by reading a message that portrayed a new product as possessing either important or unimportant attributes, and associated the product with either a favorable brand name or an unfavorable brand name.

TL;DR: In this paper, the authors explored the influence of a musical stimulus property (modality) on listeners' estimates of the duration of a time period, and found that perception of duration is influenced by music in a way that contradicts conventional wisdom (i.e., the "time flies when you're having fun" hypothesis).

TL;DR: This paper investigated how enduring and situational involvement combine to affect consumer responses and found that preexisting levels of enduring involvement neither magnify nor suppress situational involvement effects occurring around the time of purchase, thus supporting the simple additive model.

TL;DR: In this paper, the authors explore the meaning of contingent valuation measures and show that in the absence of relevant knowledge or information about the economic value of public goods, judgments in principle about WTP tend to rely on cognitive heuristics, or intuitive rules of thumb, and that more substantive considerations come into play when evaluating the amount of money to be paid.

TL;DR: The results of three experiments suggest that consumers' autobiographical memories involving products and product usage experiences are affectively charged as discussed by the authors, and that the retrieval of these memories impacts information processing.

TL;DR: This paper investigated whether differences in the functions of high and low self-monitors' product attitudes will emerge for some product categories but not for others, and found that products constrain the effects of other variables (e.g., personality differences) on attitude functions.

TL;DR: In this article, the authors examined how visual information in an ad may interact with and influence processing of verbal information and facilitate or inhibit self-referent judgments and found that the verbal focus of an ad was shown to encourage varying levels of selfreferencing and differential attitudes and intentions when a product visual was featured, but not when a slice-of-life setting was featured.

TL;DR: For instance, this article found that mothers who are restrictive and warm in relationships with children are also more likely to use communication messages that promote monitoring and control of children's consumption activities, while mothers who generally respect and solicit children's opinions also tend to utilize messages that foster the development of consumption decision-making abilities in children.

TL;DR: This article investigated the role of individual differences in inference and persuasion and found that participants were more likely to draw inferences about omitted conclusions when elaborative processing was likely (vs. unlikely).

TL;DR: In this paper, the authors introduce and test the notion that attitude accessibility and attitude confidence are distinct psychological constructs, exerting independent influences on attitude-behavior consistency and argue that attitude confidence is a more influential moderator of attitude-behaviour consistency than attitude accessibility.

TL;DR: In this article, the authors studied the role of mood in consumer behavior and found that pre-consumption mood influenced postconsumption brand attitudes, but such effects are moderated by the affective intensity of the consumption experience.

TL;DR: The results of an experiment that examined the influence of ad format on memory structure for the brand are presented in this article, where it was found that mystery ads were more effective in building associations in memory between the product category and the brand than identical ads in which the brand was identified early in the ad.

TL;DR: In this paper, the authors focus on concealment of purchase, use, possession, and consumption of non-deviant products, experiences, and services and find that consumers seek privacy to enhance the quality of the consumption experience, avoid interference from disapproving reference groups, and to resolve cognitive discomfort associated with self-discrepancy.

TL;DR: In this paper, a categorization model was proposed to account for the effects of direct, indirect, and no comparison advertising on aspects of new brand evaluation, and it was found that indirect comparisons resulted in more favorable evaluation of the new brands relative to "other brands" than to the leading brand.

TL;DR: This article investigated the effect of program involvement on the persuasive impact of an advertising message placed within the program and found that an increase in program involvement enhanced the persuasiveness of an easy-to-counterargue advertising message and reduced the impact of a difficult-tocoun-terruguate advertising message.

TL;DR: In this article, the authors examined the effects of gift wrapping on product attitudes and found that the happier the mood, the more subjects sought to maintain that state through the development of favorable attitudes toward owning the gift they received.

TL;DR: In this paper, the authors report on a laboratory experiment designed to assess the impact of the interactive effect of the salesperson's and the customer's level of self-monitoring on salespersons' perceptions.