Stereotype research emphasizes systematic processes over seemingly arbitrary contents, but content also may prove systematic. On the basis of stereotypes' intergroup functions, the stereotype content model hypothesizes that (a) 2 primary dimensions are competence and warmth, (b) frequent mixed clusters combine high warmth with low competence (paternalistic) or high competence with low warmth (envious), and (c) distinct emotions (pity, envy, admiration, contempt) differentiate the 4 competence-warmth combinations. Stereotypically, (d) status predicts high competence, and competition predicts low warmth. Nine varied samples rated gender, ethnicity, race, class, age, and disability out-groups. Contrary to antipathy models, 2 dimensions mattered, and many stereotypes were mixed, either pitying (low competence, high warmth subordinates) or envying (high competence, low warmth competitors). Stereotypically, status predicted competence, and competition predicted low warmth.

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A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.

This survey of attitude theory and research published between 1996 and 1999 covers the conceptualization of attitude, attitude formation and activation, attitude structure and function, and the attitude-behavior relation. Research regarding the expectancy-value model of attitude is considered, as are the roles of accessible beliefs and affective versus cognitive processes in the formation of attitudes. The survey reviews research on attitude strength and its antecedents and consequences, and covers progress made on the assessment of attitudinal ambivalence and its effects. Also considered is research on automatic attitude activation, attitude functions, and the relation of attitudes to broader values. A large number of studies dealt with the relation between attitudes and behavior. Research revealing additional moderators of this relation is reviewed, as are theory and research on the link between intentions and actions. Most work in this context was devoted to issues raised by the theories of reasoned action and planned behavior. The present review highlights the nature of perceived behavioral control, the relative importance of attitudes and subjective norms, the utility of adding more predictors, and the roles of prior behavior and habit.

http://psych415.class.uic.edu/Readings/Ajzen,%20Attitude%20theory,%20AnnRevPsy,%202001.pdf

Nature and Operation of Attitudes

Trust: The Social Virtues and the Creation of Prosperity

We hypothesize that there is a general bias, based on both innate predispositions and experience, in animals and humans, to give greater weight to negative entities (e.g., events, objects, personal traits). This is manifested in 4 ways: (a) negative potency (negative entities are stronger than the equivalent positive entities), (b) steeper nega tive gradients (the negativity of negative events grows more rapidly with approach to them in space or time than does the positivity of positive events, (c) negativity domi nance (combinations of negative and positive entities yield evaluations that are more negative than the algebraic sum of individual subjective valences would predict), and (d) negative differentiation (negative entities are more varied, yield more complex conceptual representations, and engage a wider response repertoire). We review evi dence for this taxonomy, with emphasis on negativity dominance, including literary, historical, religious, and cultural sources, as well as the psychological literatures on learning, attention, impression formation, contagion, moral judgment, development, and memory. We then consider a variety of theoretical accounts for negativity bias. We suggest that 1 feature of negative events that make them dominant is that negative entities are more contagious than positive entities.

/pdf/negativity-bias-negativity-dominance-and-contagion-2njh4nr8pi.pdf

Negativity Bias, Negativity Dominance, and Contagion

https://fidelum.com/wp-content/uploads/2013/10/Warmth-Competence-2007.pdf

Universal dimensions of social cognition: warmth and competence

On the basis of previous research, the authors hypothesize that (a) person descriptive terms can be organized into the broad dimensions of agency and communion of which communion is the primary one; (b) the main distinction between these dimensions pertains to their profitability for the self (agency) vs. for other persons (communion); hence, agency is more desirable and important in the self-perspective, and communion is more desirable and important in the other-perspective; (c) self–other outcome dependency increases importance of another person’s agency. Study 1 showed that a large number of trait names can be reduced to these broad dimensions, that communion comprises more item variance, and that agency is predicted by self-profitability and communion by other-profitability. Studies 2 and 3 showed that agency is more relevant and desired for self, and communion is more relevant and desired for others. Study 4 showed that agency is more important in a close friend than an unrelated peer, and this difference is completely mediated by the perceived outcome dependency.

http://badania.net/scl/pdf/abele_wojciszke2007.pdf

Agency and communion from the perspective of self versus others.

Based on the notion that approach-avoidance underlies impression formation processes and that approach-avoidance is more directly based on appraisals of others' morality (M) than competence (C), we hypothesized that M-related information played a more important role at various phases of global impression formation than C-related information on target persons. In four studies (N = 342 university students), we predicted and found that (a) M traits showed a higher chronic accessibility than C traits; (b) when gathering information to formulate a global impression, perceivers were more interested in M traits than C traits; (c) global impressions of real persons were better predicted from M trait ascriptions than C trait ascriptions, and (d) positivity-negativity of impressions of fictitious persons was decided mainly by the M content of their behavior, whereas C information served as a weak modifier of impression intensity. The dominance of M traits over C traits was more pronounced for female perceivers than...

On the Dominance of Moral Categories in Impression Formation

Morality and competence are posited to constitute two basic kinds of content in person- and self-perception. Moral content dominates person-perception because it typically has a direct and unconditional bearing on the well-being of other people surrounding the person who is described by the trait (including the perceiver). Competence dominates self-perception because it has a direct bearing on the well-being of the perceiver. A comprehensive research programme is reviewed showing that morality of others matters to the perceiver to a much higher degree than his/her competence. When forming global evaluations of others, the perceiver is more interested in their moral than competence qualities, construes their behaviour in moral terms, and his or her impressions and emotional responses are more strongly based on morality than competence considerations. Just the opposite is true for self-perception and self-attitudes. Own behaviours are construed more readily in competence than moral terms, and own competence...

/pdf/morality-and-competence-in-person-and-self-perception-34wdhuuh6v.pdf

Morality and competence in person- and self-perception

We summarize and integrate a large body of research showing that agency and communion constitute two fundamental dimensions of content in social cognition. Agentic content refers to goal-achievement and task functioning (competence, assertiveness, decisiveness), whereas communal content refers to the maintenance of relationships and social functioning (benevolence, trustworthiness, morality). We present a Dual Perspective Model of Agency and Communion (DPM-AC) developed to show that the two dimensions are differently linked to the basic perspectives in social interaction, that is, the actor versus the observer/recipient perspectives. We review numerous research confirming three general hypotheses of the DPM. First, communal content is primary among the fundamental dimensions. Second, in the observer/recipient perspective (perception of others), communal content receives more weight than agentic content. Third, in the actor perspective (self-perception), agentic content receives more weight than communal content. We then discuss the complex issues of relations of agency and communion to valence as well as associations between agency and communion. Although they are logically independent and their inferences are based on different cues, the two content dimensions of meaning frequently function as psychological alternatives in social cognition.

Communal and Agentic Content in Social Cognition: A Dual Perspective Model

Multiplicity of behavior features gives rise to its different interpretations (in addition to behavior vagueness and ambiguity typically studied in social cognition research). Particularly, identical actions are construable both in moral and competence-related categories due to distinct behavioral features underlying each of these interpretations. It was hypothesized that the two construals are alternatively used by the perceiver. Because of perspective-dependent differences in accessibility and applicability of competence and moral categories, it was hypothesized that actors interpret their own behavior in competence terms, whereas observers interpret it in moral categories, and that within the actor perspective, competence construal is used to a higher degree by male than female perceivers, but the opposite is true for moral construal

http://www.badania.net/scl/pdf/wojciszke_multiple_meanings1994.pdf

Bogdan Wojciszke

Papers

Agency and communion from the perspective of self versus others.

On the Dominance of Moral Categories in Impression Formation

Morality and competence in person- and self-perception

Communal and Agentic Content in Social Cognition: A Dual Perspective Model

Multiple meanings of behavior: Construing actions in terms of competence or morality.