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Ceren Altuntas Vural

Researcher at Chalmers University of Technology

Publications -  28
Citations -  368

Ceren Altuntas Vural is an academic researcher from Chalmers University of Technology. The author has contributed to research in topics: Supply chain & Service provider. The author has an hindex of 7, co-authored 26 publications receiving 218 citations. Previous affiliations of Ceren Altuntas Vural include Dokuz Eylül University & Yaşar University.

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Customer segmentation for marinas: Evaluating marinas as destinations

TL;DR: In this paper, a benefit segmentation approach to marinas as destinations, in order to identify the existing market segments based on yachters' expectations from them, is presented.
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Embedding social innovation process into the institutional context: Voids or supports

TL;DR: In this paper, the authors explored and described the interlinkages between institutional voids (IVs)/institutional supports (ISs) perspectives and social innovation process by positioning the actor as the catalyzer and the change-agent.
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Service-dominant logic and supply chain management: a systematic literature review

TL;DR: In this paper, a systematic literature review on business-to-business (B2B) marketing and service-dominant logic (SDL) studies is presented, focusing on five main research streams which are value co-creation and value-in-use, integration and relationship management, resource sharing, servitization and service supply chains.
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Can digitalization mitigate barriers to intermodal transport? An exploratory study

TL;DR: In this article, the authors investigate the potential of different digital tools in mitigating barriers for increased utilization of intermodal transport and find that adoption by market leaders, demand from inter-modal transports buyers, vertical integration in inter-dimensional transport chains are potential mitigation factors for elimination of barriers to digitalization in interdimensional transport.
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Sustainable Demand Chain Management: An Alternative Perspective for Sustainability in the Supply Chain☆

TL;DR: In this article, a conceptual framework for sustainable demand chain management (SDCM) is proposed to take customer demand into consideration when designing, developing and producing sustainable value propositions which consequently result in competitive advantage.