Chang-Yen Tsai

TL;DR: This paper explored determinants of brand equity and the role of destination familiarity for travel intentions in culinary tourism from the perspective of foreign tourists, and found that there is a direct positive relationship between brand equity, brand image, perceived quality and brand awareness.

TL;DR: In this article, the authors developed and tested a new model of how organizational support affects the organizational work environment and atmosphere that facilitates creativity, and found that organizational support was positively related to the work environment for knowledge sharing, motivation, procedural justice, and promotion.

TL;DR: In this article, the authors developed and tested a new integrated theoretical model of associations among innovation diffusion, environmental marketing strategy, sustainability innovations, and the organizational environment, and found that a supportive organizational environment will enhance the effect of innovation diffusion on environmental marketing.

TL;DR: A Multiple Criteria Decision- making model that combines Decision-Making Trail and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP) to demonstrate the interactions and relations among the criteria is constructed.

TL;DR: Overall, this study identified the relationships and interactions among 6 dimensions and 27 sub-dimensions of creativity and filled a gap created by traditional methods of setting strategies, which only considered the direct effects or single directions of criteria.