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Charles J. Fombrun
Researcher at New York University
Publications - 70
Citations - 26151
Charles J. Fombrun is an academic researcher from New York University. The author has contributed to research in topics: Reputation & Corporate branding. The author has an hindex of 46, co-authored 70 publications receiving 24809 citations. Previous affiliations of Charles J. Fombrun include University of Pennsylvania & Erasmus University Rotterdam.
Papers
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Journal ArticleDOI
What's in a Name? Reputation Building and Corporate Strategy
Charles J. Fombrun,Mark Shanley +1 more
TL;DR: In this article, the authors argue that firms compete for reputational status in institutional fields and attempt to influence other stakeholders' assessments by signaling firms' salient advantages by signaling their salient advantages.
Book
Strategic Human Resource Management
TL;DR: A Framework for Strategic Human Resource Management (M. Tichy, et al. as mentioned in this paper ) is a framework for strategic human resource management with a focus on the external context of human resources management.
Book
Reputation: Realizing Value from the Corporate Image
TL;DR: The hidden value of a good reputation: going for the gold what's in a name? enlightened self-interest reputational capital the Midas touch shaping consistent images of pageants and horse races managing reputation as discussed by the authors.
Journal ArticleDOI
The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
TL;DR: The reputation quotient (RQ) as mentioned in this paper is a new measure of corporate reputation, which was proposed to measure corporate reputations and establish its empirical validity and reliability through focus groups and pilot studies.
Posted Content
Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk
TL;DR: In this article, it is argued that no simple correlation can be established between corporate social performance and corporate financial performance, and it is suggested that corporate citizenship programs can be designed to help companies address reputational threats.