D. Joel Whalen

TL;DR: In this paper, the authors examined differences in consumers' means-end chain knowledge structures that are developed during the evaluation of a seller's prior ethical/unethical behavior, and found marked differences between means end chain structures utilized when the ethical situation has personal versus social (nonpersonal) consequences to the subjects.

TL;DR: The authors examined the effect of four national television advertisements for product category leader brands on black consumers' responses to ethnic or subculturally oriented marketing communication and found that black respondents display a more positive affect toward a commercial message featuring black actors than do comparable whites.

TL;DR: The Personal and Academic Self-Concept Inventory (PASCI) as mentioned in this paper measures global, social, physical, and academic components of self-concept, as well as social anxiety.

TL;DR: In this article, a field experiment of teaching sales students adaptive selling skills via an Improvisational (Improv) Comedy technique: Yes, And was conducted, where students learn this well-established theatrical improv method via classroom lecture, demonstration, and role-playing exercises.

TL;DR: In this paper, the authors demonstrate a strategy to speed teaching innovation transfer between marketing educators by regulating students' classroom behavior via formal contracts, do means-end laddering, develop personal branding, learn from failure, enhance career development, stimulate creative thinking, increase cultural awareness, and apply hot yoga to business statistics.