Social network sites SNSs are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach This special theme section of the Journal of Computer-Mediated Communication brings together scholarship on these emergent phenomena In this introductory article, we describe features of SNSs and propose a comprehensive definition We then present one perspective on the history of such sites, discussing key changes and developments After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research

https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1083-6101.2007.00393.x

Social Network Sites: Definition, History, and Scholarship

Community detection in graphs

We present DeepWalk, a novel approach for learning latent representations of vertices in a network. These latent representations encode social relations in a continuous vector space, which is easily exploited by statistical models. DeepWalk generalizes recent advancements in language modeling and unsupervised feature learning (or deep learning) from sequences of words to graphs.DeepWalk uses local information obtained from truncated random walks to learn latent representations by treating walks as the equivalent of sentences. We demonstrate DeepWalk's latent representations on several multi-label network classification tasks for social networks such as BlogCatalog, Flickr, and YouTube. Our results show that DeepWalk outperforms challenging baselines which are allowed a global view of the network, especially in the presence of missing information. DeepWalk's representations can provide F1 scores up to 10% higher than competing methods when labeled data is sparse. In some experiments, DeepWalk's representations are able to outperform all baseline methods while using 60% less training data.DeepWalk is also scalable. It is an online learning algorithm which builds useful incremental results, and is trivially parallelizable. These qualities make it suitable for a broad class of real world applications such as network classification, and anomaly detection.

/pdf/deepwalk-online-learning-of-social-representations-4qo03z5zdj.pdf

DeepWalk: online learning of social representations

We will review some of the major results in random graphs and some of the more challenging open problems. We will cover algorithmic and structural questions. We will touch on newer models, including those related to the WWW.

Random graphs

Prediction tasks over nodes and edges in networks require careful effort in engineering features used by learning algorithms. Recent research in the broader field of representation learning has led to significant progress in automating prediction by learning the features themselves. However, present feature learning approaches are not expressive enough to capture the diversity of connectivity patterns observed in networks. Here we propose node2vec, an algorithmic framework for learning continuous feature representations for nodes in networks. In node2vec, we learn a mapping of nodes to a low-dimensional space of features that maximizes the likelihood of preserving network neighborhoods of nodes. We define a flexible notion of a node's network neighborhood and design a biased random walk procedure, which efficiently explores diverse neighborhoods. Our algorithm generalizes prior work which is based on rigid notions of network neighborhoods, and we argue that the added flexibility in exploring neighborhoods is the key to learning richer representations. We demonstrate the efficacy of node2vec over existing state-of-the-art techniques on multi-label classification and link prediction in several real-world networks from diverse domains. Taken together, our work represents a new way for efficiently learning state-of-the-art task-independent representations in complex networks.

/pdf/node2vec-scalable-feature-learning-for-networks-yhhqueundw.pdf

node2vec: Scalable Feature Learning for Networks

Given a snapshot of a social network, can we infer which new interactions among its members are likely to occur in the near future? We formalize this question as the link-prediction problem, and we develop approaches to link prediction based on measures for analyzing the “proximity” of nodes in a network. Experiments on large coauthorship networks suggest that information about future interactions can be extracted from network topology alone, and that fairly subtle measures for detecting node proximity can outperform more direct measures. © 2007 Wiley Periodicals, Inc.

/pdf/the-link-prediction-problem-for-social-networks-1n3vz3x8vn.pdf

The link-prediction problem for social networks

A fundamental problem that confronts peer-to-peer applications is the efficient location of the node that stores a desired data item. This paper presents Chord, a distributed lookup protocol that addresses this problem. Chord provides support for just one operation: given a key, it maps the key onto a node. Data location can be easily implemented on top of Chord by associating a key with each data item, and storing the key/data pair at the node to which the key maps. Chord adapts efficiently as nodes join and leave the system, and can answer queries even if the system is continuously changing. Results from theoretical analysis and simulations show that Chord is scalable: Communication cost and the state maintained by each node scale logarithmically with the number of Chord nodes.

/pdf/chord-a-scalable-peer-to-peer-lookup-protocol-for-internet-3kpdq1okoa.pdf

Chord: a scalable peer-to-peer lookup protocol for Internet applications

Given a snapshot of a social network, can we infer which new interactions among its members are likely to occur in the near future? We formalize this question as the link prediction problem, and develop approaches to link prediction based on measures the "proximity" of nodes in a network. Experiments on large co-authorship networks suggest that information about future interactions can be extracted from network topology alone, and that fairly subtle measures for detecting node proximity can outperform more direct measures.

/pdf/the-link-prediction-problem-for-social-networks-2uhjrbl2cx.pdf

The link prediction problem for social networks

We study the dynamics of information propagation in environments of low-overhead personal publishing, using a large collection of WebLogs over time as our example domain. We characterize and model this collection at two levels. First, we present a macroscopic characterization of topic propagation through our corpus, formalizing the notion of long-running "chatter" topics consisting recursively of "spike" topics generated by outside world events, or more rarely, by resonances within the community. Second, we present a microscopic characterization of propagation from individual to individual, drawing on the theory of infectious diseases to model the flow. We propose, validate, and employ an algorithm to induce the underlying propagation network from a sequence of posts, and report on the results.

/pdf/information-diffusion-through-blogspace-kqpjo085k1.pdf

Information diffusion through blogspace

We study the dynamics of information propagation in environments of low-overhead personal publishing, using a large collection of weblogs over time as our example domain. We characterize and model this collection at two levels. First, we present a macroscopic characterization of topic propagation through our corpus, formalizing the notion of long-running "chatter" topics consisting recursively of "spike" topics generated by outside world events, or more rarely, by resonances within the community. Second, we present a microscopic characterization of propagation from individual to individual, drawing on the theory of infectious diseases to model the flow. We propose, validate, and employ an algorithm to induce the underlying propagation network from a sequence of posts, and report on the results.

David Liben-Nowell

Papers

The link-prediction problem for social networks

Chord: a scalable peer-to-peer lookup protocol for Internet applications

The link prediction problem for social networks

Information diffusion through blogspace

Information diffusion through blogspace