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Deepak Sirdeshmukh
Researcher at American University of Sharjah
Publications - 19
Citations - 6564
Deepak Sirdeshmukh is an academic researcher from American University of Sharjah. The author has contributed to research in topics: Loyalty & Context effect. The author has an hindex of 10, co-authored 18 publications receiving 6034 citations. Previous affiliations of Deepak Sirdeshmukh include Ohio State University & Case Western Reserve University.
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Consumer Trust, Value, and Loyalty in Relational Exchanges:
TL;DR: In this paper, the authors developed a framework for understanding the behaviors and practices of service providers that build or deplete consumer trust and the mechanisms that convert consumer trust into value and loyalty in relational exchanges.
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Agency and trust mechanisms in consumer satisfaction and loyalty judgments
Jagdip Singh,Deepak Sirdeshmukh +1 more
TL;DR: In this article, the authors propose a framework for understanding key mechanisms that shape satisfaction in individual encounters and loyalty across ongoing exchanges, and specify how trust mechanisms cooperate and compete with agency mechanisms.
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The Effects of Slack Resources and Environmentalthreat on Product Exploration and Exploitation
TL;DR: In this article, the authors examine how slack resources interact with environmental threat appraisal to influence product exploration and exploitation and find systematic variation depending on the extent to which a resource is rare and absorbed in operations, and the extent of perceived environmental threats.
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Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach:
TL;DR: In this paper, a framework is proposed for understanding the influence of industry context on consumer satisfaction, trust, value, and loyalty in relational exchanges, and empirical results of a survey in two service industries show that industry contexts matter and yield significant direct and moderating effects on consumer-firm relationships.
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Peripheral Persuasion and Brand Choice
TL;DR: This paper examined the potential for peripheral persuasion to influence brand choice as a function of the degree of differentiation among choice alternatives, and found that the extent of this influence depends on the particular brand-relevant information available at the time of choice.